Distributed ethnography & ideation, a webinar with Dave Snowden & Sonja Blignaut

USD 95.00 {Taxes may apply}

3 December 2019, 1500-1600 (London)



Ideation is the hidden layer of beliefs and needs that lies beneath our choices, actions and culture. It is extremely powerful, but mostly invisible, and it can be shared by people who share networks and identities. In this webinar you will learn why getting to the true values, rather than what people explicitly say, matters, both in organizations and in other social groupings. We will also talk about how we can uncover (and manage) these hidden meanings through applications such as Sensemaker® and methods like distributed ethnography. Dave Snowden and Sonja Blignaut will go over the capture of the multiple little stories that make up the background of our lives, and how distributed ethnography can help us integrate many voices and their interpretation, and turn them into actionable data.

Key points for this webinar:

  • Learn the difference between surveys and making people their own ethnographers
  • See the powerful pull of the deeper layers of meaning in everyday and organisational practice
  • Understand how mappable data can be extracted from the stories people tell


Other webinars in this series:

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Dave Snowden divides his time between two roles: founder Chief  Scientific Officer of Cognitive Edge and the founder and Director of the Centre for Applied Complexity at the University of Wales. His work is international in nature and covers government and industry looking at complex issues relating to strategy, organisational decision making and decision making. He has pioneered a science-based approach to organisations drawing on anthropology, neuroscience and complex adaptive systems theory. His paper with  Boone on Leadership was the cover article for the Harvard Business Review in November 2007 and also won the Academy of Management award for the best practitioner paper in the same year. He has previously won a special award from the Academy for originality in his work on knowledge management. During his tenure at IBM, he was selected as one of the six on-demand thinkers for w worldwide advertising campaign His company Cognitive Edge exists to integrate academic thinking with practice in organisations throughout the world and operates on a network model working with Academics, Government, Commercial  Organisations, NGOs and Independent Consultants. He is also the main designer of the SenseMaker® software suite, originally developed in the field of counter-terrorism and now being actively deployed in both Government and Industry to handle issues of impact measurement, customer/ employee insight, narrative-based knowledge management, strategic foresight and risk management.

Sonja Blignaut is one of the most experienced practitioners in the Cynefin network. She partners with leaders and other practitioners to enable responsive and agile organisations and make sense of complex problems like culture and change. She does this through the use of pioneering ideas and tools from complexity theory and narrative practice. Her expertise lies in enabling environments in organisations where thinking and behaviour shift toward greater strategic agility and resilience. Focus areas include: enabling change resilience; effective strategy execution; devolved decision-making; sense-making; and culture. Sonja has over 15 years experience consulting locally and internationally. Prior to founding More Beyond, she consulted for PWC and IBM. She has a longstanding relationship with Cognitive Edge, being their South African partner for almost 10 years. She recently joined Cognitive Edge to look after the practitioner and partner networks.