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Cynefin® Practitioner Foundations: São Paulo, Brazil

Note: This course is only available to Brasilian residents and it is organized by Emergee, our local partners.

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The language of this course is Portuguese.

In today’s increasingly volatile and uncertain world, there is a need for more effective ways of making sense of situations and managing in new and rapidly shifting contexts. Our past practices and approaches are failing us and what had worked reliably during more stable times is unfortunately proving inadequate for the dynamic present. This course introduces new practices and approaches that effectively integrate agility, resilience, and innovation in organisations for managing under conditions of uncertainty.

This 2-day course is a compliment and accompaniment to our Online Cynefin™ Foundations training – providing a blended learning experience. This Cynefin™ Practitioner Foundations training session will provide attendees with the opportunity to learn about the application of the Cynefin™ framework, and how to put foundational Cognitive Edge facilitation methods to practice in organizations. You will experience workshop methods facilitated by practitioner instructors experienced in harnessing the ideas and activities covered in the online Cynefin™ Foundations course. Access to the online Cynefin™ Foundations course is included with your fee to this course adding to your learning opportunity.

Through this in-person session, you will develop hands-on experience in thinking through Cynefin applications –

(1) for organisational change and transformation,

(2) to improve decision-making, and

(3) to create conditions for innovation, organisational resilience, and leadership effectiveness.

In-person practitioner training courses offer an enhanced interactive and embodied learning environment, where a cohort of attendees with diverse backgrounds, embark on a learning journey about how to apply Cynefin™ and related methods across a range of applications

Who it is for

This course designed for people who work in constantly-evolving, dynamic situations, dealing daily with uncertainty and risk, and looking for a enhanced compass for building organisations that are both resilient and innovative. Whether you work in an organisation navigating intractable problems, or are a consultant looking to include complexity principles into your practice – or if you are simply complexity-curious – this Cynefin™ Practitioner Foundations class is for you.

What we will cover

This has been designed as a 2-day session – a combination of deep immersion into the fundamentals of working in complexity, and with the Cynefin framework. This will be substantiated by lots of hands-on methods-based activities, and group-based discussions.

The session will begin with an introduction to complexity, and the natural and human science that sit behind the naturalising tradition in sense-making. Discover and manage the evolutionary potential of the present by increasing situational awareness of the types of systems that we sit within, and how to modulate within complex systems.

The Cynefin framework has subtleties and nuances which are not easily accessible to the casual reader. Building on the basics outlined in the Harvard Business Review article, this 2-day session will help you dig deeper into the uses of the framework, accompanied by facilitated workshop activities and tools that have been used in organisations as diverse as the European Commission, multinational telecoms companies and R&D departments of FMCG companies to bring diverse teams together in pursuit of corporate objectives.

What is included

  • 2 days of instruction with a Cognitive Edge authorised trainer and a sub-facilitor to assist with exercies and questions in Portuguese
  • access to the Cynefin Foundations Online course materials
  • course handouts and slides in PDF form (after training session is completed)


Ian Macdonald is a trainer and facilitator with Cognitive Edge in Brazil.

With over 15 years in corporate communication and design as an advertising entrepreneur, Ian stepped into his current purpose and passion for facilitating the development of people in complex systems when he was invited to be Head of Culture, Engagement and Diversity for the Subway of Sao Paulo.

In 2015, he was invited to become a member of CHIE Consultancy’s team of Integrators, supporting projects in Brazilian as well as multinational firms in both strategic and human resources projects. Ian has co-facilitated the design and implementation of SenseMaker® projects in Brazil and the USA. His project experience includes:

·      Corporate culture diagnostics and mapping (M&A and employee engagement)
·      Group facilitation and co-creative design
·      Corporate communication and strategic planning
·      Facilitation and integration of corporate Identity, Strategy and Management Models

Ian has a Bachelor of Science from London University and is a Certified Facilitator and Consultant from MetaIntegral. His home is Sao Paulo, Brazil with his wife and two kids. Outside of work, Ian can be found in the workshop designing and building furniture or in the kitchen stirring up something tasty!


Alexandre Magno Figueiredo is the founder of Emergee and a well-known person in the Agile community worldwide.

As an Agile practitioner with a background in software development, he was the first Portuguese-speaking Scrum Alliance’s Certified Scrum Trainer (2008) and the driving force behind the Scrum community growing in Brazil. By using a unique combination of agile methods, complex thinking and emergent learning techniques, he has helped companies in more than fifteen countries to improve their business results when working in ever-changing environments.

He is also the author of “How Creative Workers Learn”, a book about emergent learning that takes readers on a journey of discovery about how they can effectively manage their career, using learning as their most important tool to build a bright future.

Nowadays his focus is on helping organisations in increasing business agility by making sense of contexts and then designing consciously their own models and processes. Cynefin is a core framework for all his work.

When not working, he’s travelling, reading books, writing stuff, listening to rock n roll music, or supporting Palmeiras (a Brazilian football team) at the stadium with his lovely wife and children.


March 16 – March 17


9:00 am – 5:00 pm


From: BRL 1950


Av. Nicolas Boer, 399 - 3rd - Parque Industrial Tomas Edson,
São Paulo