SenseMaker® narrative project on Customer Loyalty

Client: A large multinational business-to-business publisher | Date: December 30, 2009

Shore’s client, a large multinational business to business publisher, wanted to better understand what makes its customers loyal. Shore’s client did not want to assume it knew all the reasons why customers stayed and at the same time wanted more customers involved than in-depth interviews could give them.

The project has finished the narrative collection phase and analysis has started. The goals of the market research include a deeper contextual understanding of the customer base along with the creation of an action plan.

Shore delivers high value research and marketing services to media and technology companies. The company is located in Westport, CT, USA.

For additional information, please contact Laurie Webster

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