The Paradox of Story: Simplicity & Complexity in Strategy
One of the early pieces on strategy, linking the Uncertainty Matrix with narrative. This is an old article and I some of my thinking has developed somewhat since but it is popular. This is a revised version (not major) produced for an IKM event.
Citation: Snowden, D. (1999). “The Paradox of Story: Simplicity and Complexity in Strategy.” Scenario and Strategy Planning, 1(5), 16-20. November