Simple but not Simplistic: the Art and Science of Story

2000 |

“Three classes of a fully developed approach to organisational story; Fable, Disruptive Metaphor and the use of Archetypes as a confessional device are detailed. These three form part of a wider set of seven developed within the Institute for Knowledge Management’s research programme on Organisational Story Telling (further developed by The Cynefin Centre). The conclusion will then provide some guiding principles to a non-trivial approach to organisational story telling, and point to some of dangers of misguided use of story techniques that regrettably, are an inevitable consequence of their growing popularity.

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The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

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