Simple but not Simplistic: the Art and Science of Story

Three classes of a fully developed approach to organisational story; Fable, Disruptive Metaphor and the use of Archetypes as a confessional device are detailed. These three form part of a wider set of seven developed within the Institute for Knowledge Management’s research programme on Organisational Story Telling (further developed by The Cynefin Centre). The conclusion will then provide some guiding principles to a non-trivial approach to organisational story telling, and point to some of dangers of misguided use of story techniques that regrettably, are an inevitable consequence of their growing popularity.

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