Cognitive Edge is focused on rejuvenating management practices to better equip organisations when addressing intractable problems or seizing new opportunities in uncertain and complex situations. Where traditional approaches have failed to deliver success, Cognitive Edge techniques enable the emergence of fresh and insightful solutions seen from multiple perspectives.

Cognitive Edge solutions, comprised of open source methods, original research and the Cognitive Edge SenseMaker® Software Suite, are delivered through the Cognitive Edge Network. The Cognitive Edge Network is a widely dispersed, cohesive Network of experienced professionals in private and public sector organisations from diverse disciplines with deep-rooted experience in both business and science. It includes academics and practitioners, in house and commercial consultants. Membership of the Network is attained through participation in an Accreditation programme.

The Cognitive Edge SenseMaker® Software Suite provides a set of tools designed to enable informed decision making in organisations using both structured and unstructured data in a common environment. The Suite is fully integrated with a coherent body of formal methods is the outcome of several years of research into human based organizational complexity, sensemaking, decision making, knowledge sharing and narrative.

Directory Record

Majeed Neky - BA (Cantab) - The Campaign Company Ltd

Majeed is based in Croydon, London, UK. Contact details are:
 

Email:  majeed@thecampaigncompany.co.uk Telephone:  020 8688 0650
   
Website:  www.thecampaigncompany.co.uk Skype ID: majeed.neky.tcc
   

   

Majeed completed the Cognitive Edge training in UK - London February 2010.

Industry Specialisation

TCC is a specialist communications consultancy based in Croydon, London. We specialise in four areas:

Community Cohesion and Equality
– We work with many communities that face major challenges around social change, trust and engagement. We have pioneered peer to peer communication networks and tackle anxieties about change with effective two-way communication, and an emotionally intelligent approach.

Social Marketing – We conduct in-depth research with the target audience, and key ‘influencers’ to build a picture of the target audiences lives, their values, and what moves and motivates them. Based on this insight, and working closely with local stakeholders, we develop a mix of interventions aimed at achieving sustainable behaviour change.

Health Insight and Engagement – Innovation and quality are essential to deliver value for money in the health sector. We work with NHS organisations to help them improve patient experience and design effective consultation and communications programmes. We are experts in working with seldom heard groups.

Youth Engagement – We help young people get their voices heard. We have pioneered and now manage Young Mayor schemes across the country, develop Young Citizen’s Panels, and carry out innovative consultations with children and young people from all parts of the community.

We are currently exploring how the Cognitive Edge methodologies can enhance our offering in these areas.

For more information please visit www.thecampaigncompany.co.uk