Cognitive Edge is focused on rejuvenating management practices to better equip organisations when addressing intractable problems or seizing new opportunities in uncertain and complex situations. Where traditional approaches have failed to deliver success, Cognitive Edge techniques enable the emergence of fresh and insightful solutions seen from multiple perspectives.

Cognitive Edge solutions, comprised of open source methods, original research and the Cognitive Edge SenseMaker® Software Suite, are delivered through the Cognitive Edge Network. The Cognitive Edge Network is a widely dispersed, cohesive Network of experienced professionals in private and public sector organisations from diverse disciplines with deep-rooted experience in both business and science. It includes academics and practitioners, in house and commercial consultants. Membership of the Network is attained through participation in an Accreditation programme.

The Cognitive Edge SenseMaker® Software Suite provides a set of tools designed to enable informed decision making in organisations using both structured and unstructured data in a common environment. The Suite is fully integrated with a coherent body of formal methods is the outcome of several years of research into human based organizational complexity, sensemaking, decision making, knowledge sharing and narrative.

Directory Record

Brian Donaldson - B Econ; Dip Psych; MBA - Donaldson Consulting Group

Brian is based in QLD, Australia. Contact details are:
 

Email:  d.c.g@bigpond.net.au Telephone:  +61419704982
   
skype ID: brian.donaldson1
   

   

Brian completed the Cognitive Edge training in Australia - Sydney December 2004. Brian has experience in Model Creation by Social Construction; The future backwards; ABIDE; Dynamics; Archetype Creation; Ritual Dissent; and Anecdote Circles.

Industry Specialisation
transport including road, ports (especially ports expansion planning) and rail (performance improvement against contract, contract re-negotiation, strategy); primary industries; TAFE and tertiary education/university (mergers of customer service groups) ; energy including transmission and distribution

Professional Background
director of a boutique-sized management consultancy, specialising in strategy/direction, complex issues management, large-scale organisational change, project start-up/recovery, organisational agility; director of Eernst & Young consulting practice in Queensland Australia; Director of corporate services group in mines & energy government agency; specialist in consultant/leadership development using action learning; counselling psychologist

Projects Undertaken

Five examples:
port facility
introduced client to ideas and frame; used TFB to undertake strategic thinking and sort business issues onto the frame, prior to preliminary work on applying Cog Edge business rules to clusters in each domain; then used linear contextualising to sort elements of major expansion project into simple, complicated, complex; and then ABIDE to explore means to tackle the complex elements

university services centre, merging two distinct service delivery groups
introduced the ideas and frame; captured separate stories about service delivery/customer views and developed AVT, supported by caricaturist; then positioned two groups for meaningful conversation about images and descriptions of customers and how to move closer in their customer service practices, mental models and behaviours

commercialising government agency
client concerned about repeated delivery of a straight government financial strategy rather than a commercial financil management strategy; captured stories in groups to find clusters of issues relevant to more commercial operation and to improved client service; used the Cog Edge frame and then ABIDE to work with the complex issue clusters (for both the named issues) and built the probes and the management system to experiment with and use/lose the best/worst proposals

roads government agency
captured 1000 stories from Australian seniors about their use of manin roads and public transport; produced corrrelations and multi-variate analysis with Sensemaker(r) to find patterns and factors to be used by both the seniors and the roads agency - for the seniors to pursue members and government about the patterns of issues of priority to them and for the agency to develop policies, strategies and services pertinent to this user group

large services group inside a business
group strongly resistant to change with its leadership team not sure how to work through the gaming about resistance; used TFB to build scenarios about the future and to cluster the issues; found multiple contradictions to assign to the Cog Edge frame and then ABIDE to work on the complex clusters; used the TFB pathways "from heaven and hell" back to the past to build a common view of how change happens and is resisted, so we could look for new strategies and engage staff in work on their gaming habits that stall change

Additional Information
Introduced to complexity thinking in 2003 and have worked with relevant methods and tools ever since in project leadership, in introducing and assisting clients to practise use of the ideas and methods, in simplifying/translating the concepts and methods for relative novices and in mentoring roles

 

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