Nancy Cailleteau Mills - MBA in International Management, BA in Mass Communication, AAS in Merchandising - Kline & Company

Nancy is based in Austin, Texas, USA. Contact details are:
 

Nancy completed the Cognitive Edge training in Italy - Piacenza February 2004. Nancy has experience in Anecdote Circles; and Naive interviews.

Industry Specialisation
business services, telecommunications, wine, fashion and luxury goods, chemicals, personal care, retail, media, optical devices, materials handling machinery

Projects Undertaken

Promoting of typical wine and food products through territorial branding on the supply side, and understanding consumer perceptions and associations with the products on the demand side.

• Given that some very high quality products are unknown and not sold outside of the limited geographical area, we engaged a number of producers, consortiums and consumers to understand the identity of the territory, their meaning of quality, and the traditional dining rituals used in their culture
• Using anectdote circles and naive interviews we gathered material to make sense of the supply side. The next phase we took a tour of the important export markets to understand the demand side. Then we will create a territorial brand and use it in marketing communications to build awareness on all parts of the supply chain, to open up new sales channels, and increase exports.
• Mentored by: Viv Read and Dave Snowden