Cognitive Edge is focused on rejuvenating management practices to better equip organisations when addressing intractable problems or seizing new opportunities in uncertain and complex situations. Where traditional approaches have failed to deliver success, Cognitive Edge techniques enable the emergence of fresh and insightful solutions seen from multiple perspectives.

Cognitive Edge solutions, comprised of open source methods, original research and the Cognitive Edge SenseMaker® Software Suite, are delivered through the Cognitive Edge Network. The Cognitive Edge Network is a widely dispersed, cohesive Network of experienced professionals in private and public sector organisations from diverse disciplines with deep-rooted experience in both business and science. It includes academics and practitioners, in house and commercial consultants. Membership of the Network is attained through participation in an Accreditation programme.

The Cognitive Edge SenseMaker® Software Suite provides a set of tools designed to enable informed decision making in organisations using both structured and unstructured data in a common environment. The Suite is fully integrated with a coherent body of formal methods is the outcome of several years of research into human based organizational complexity, sensemaking, decision making, knowledge sharing and narrative.

Directory Record

Tony Quinlan - BSc (Jnt Hons, Dunelm), MBA - Narrate

Tony is based in England, UK. Contact details are:
 
Email:  tony@narrate.co.uk Telephone:  +44 (0) 1525 861590
   
Website:  www.narrate.co.uk Skype ID: tquinlan
   


   

Tony completed the Cognitive Edge training in UK - London November 2005. Tony has experience in ...And the Butterfly Stamped; The future backwards; Archetype Creation; Anecdote Circles; Naive interviews; and The Set up.

Industry Specialisation
Government departments; Education; Internet startups; Banking and finance; UN agencies; Brewing; Utilities

Professional Background

A recovering PR man, Tony is a regular speaker and conference chair, as well as running seminars and masterclasses for public audiences and inhouse for clients.  He also writes on the use of narrative techniques for culture change and internal communications.

Recent work with Cognitive Edge techniques have included projects in the following fields:

  • Leadership
  • Branding
  • Culture change
  • Strategy
  • Internal communication
  • Visioning
  • Organisational design and development

 

Projects Undertaken

 

UK Coordinating Government Department

Problem: lack of clarity of high-level vision, future role and implementation routes

Project approach:  Social sense-making among diverse audiences using The Future, Backwards to elicit discussion and common understanding.  Following initial pilots to test approach, further work in preparation to create internal group of facilitators to replicate sessions and implement anecdote circles as follow-on.

Results: Greater energy and understanding among immediate participants.  Highlighted sources of difficulty around perceptions of both future and past for employees.  Indicated potential low-cost, social solutions.

 

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