Jochum Stienstra - Ferro MCO

Jochum is based in Amsterdam, Netherlands. Contact details are:
 

Jochum completed the Cognitive Edge training in Canada - Vancouver November 2007. Jochum has experience in ...And the Butterfly Stamped; The future backwards; Archetype Creation; Ritual Dissent; and Anecdote Circles.

Professional Background
I am director of a qualitative marketing research company

Projects Undertaken

Jochum is  the first in Holland to do use the cognitive-edge methods on a large scale for marketing researcy. He has done over 12 large projects and is currently working on three more. At Jochums firm all of the senior researchers have followed an accreditation course. Jochums experience includes the use of Sensemaker. Jochum wrote two papers on the use of complex methods for marketing research, one of them - Loser, Hero or human being. Are you ready for emergent truth - recieved the ESOMAR award for best paper on methodology.

A few exemples:

Royal Concertgebouw Orchestra. Target: understanding better the visitors of the orchestra in order to be able to relate better to the target group. Storygroups with consumers and future backwards with the orchestra.

Psyq. Target: better understand the view of the client in order to be able to better focus on clients. Storygroups with consumer, future backwards with client, and one-stage emergency (stereotyping themes)

Dutch administration. Find out how young people feel about drinking and driving and how the campaign to stimulate the designated driver may improve its effect. Storygroups, two stage emergency with client and target groups. Several workshops for next steps.

Dutch taxphone for entrepreneurs. Understand how to improve the subjective experience. Storygroups, mass story collection, Sensemaker.