The two-day workshop is focused on groups and individuals that are interested in developing capabilities with Cognitive Edge methods for their organisations and clients. The methods effectively provide internal or front-line employee groups an ability to develop their own solutions to challenging organisational issues. Attendance provides the option of then joining the Cognitive Edge Network as an accredited practitioner.
The revised course is being offered in Asia and Australia in March:
The full list of courses offered by Cognitive Edge can be viewed here.
Additionally, a single day focused on SenseMaker™ for practitioners has been scheduled to follow both the above courses. The two courses can be booked together or separately – there is an attractive price offered to participants who register in both courses.
Note that the Singapore course is delivered in partnership with the Civil Service College of Singapore. Participation is restricted to officers of the Singapore Civil Service.
Accreditation Course Outline:
Discounts available:
The full list can be viewed here.
]]>Details here
]]>Since the release of Collector v3.0, 16,000 narrative fragments have been captured in a variety of sense-making projects from around the world. Collector v3.0 features the ability to customise collector sites with Flash or HTML layers for specific requirements and greater image-embedding options for an enhanced UI experience.
]]>The challenge of doing more with less is ever present in both the public and private sectors. In the 1980s the big idea was process management and re-engineering, replacing the functionally orientated structures of the preceding decades. Over the years those ideas have achieved significant results, but they no longer offer the opportunity for radical and progressive change and are in danger of becoming over extended and over complicated.
The Leading through Complexity seminar, led by Dave Snowden, is designed to introduce participants to radical news ways to:
This seminar will be run in London on 4 March. The full list of courses offered by Cognitive Edge can be viewed here.
Accredited members of the Cognitive Edge Network are entitled to a 20% discount – please contact Dawn for information.
Limited seats available.
]]>The two-day workshop is focused on groups and individuals that are interested in developing capabilities with Cognitive Edge methods for their organisations and clients. The methods effectively provide internal or front-line employee groups an ability to develop their own solutions to challenging organisational issues. Attendance provides the option of then joining the Cognitive Edge Network as an accredited practitioner.
The revised course is being offered in Europe and the USA in February:
The full list of courses offered by Cognitive Edge can be viewed here.
Additionally, a single day focused on SenseMaker™ for practitioners has been scheduled to follow both the above courses. The two courses can be booked together or separately – there is an attractive price offered to participants who register in both courses.
Network gatherings are being organised in both London and San Diego to accompany the courses – email Dawn for details.
Accreditation Course Outline:
Discounts available:
The first edition of KlinePulse, Consumer Insights of Personal Care Innovation 2010, represents an exclusive look into the nuances of consumer perspectives on personal care innovation based on original consumer feedback to reveal complex underlying attitudes, behaviors, and experiences that drive purchasing decisions.
“KlinePulse provides a truly unique perspective by marrying cutting-edge primary consumer research with industry data to provide marketers with a much more thorough understanding of how consumers perceive innovation,” said Nancy Mills, industry manager for Kline’s consumer products practice.
Traditional consumer research often employs close-ended, multiple-choice surveys, interviews, or focus groups to solicit responses from consumers about historical behavior. The problem with these methodologies, Mills says, is that they rarely yield legitimately unbiased feedback. Survey questionnaires, by design, force respondents to choose from pre-determined selections, and focus group participants are easily influenced by the moderator and other participants in the group. In addition, the information gleaned from these methods is based on past behavior, which may have little bearing on future patterns.
KlinePulse uses open-ended, indirect questions and narrative gathering that enable respondents to deliver entirely unbiased, unprompted perspectives on their attitudes and thoughts. This raw, qualitative data is then quantified based on specific value metrics to help marketers identify the types of consumers and the contexts in which they are most highly engaged with certain brands and products.
By identifying patterns in the material, marketers can better detect consumer trends before they happen, to take advantage of opportunities and understand more about the value consumers place on innovation. With detailed context based on highly emotional experiences, marketers can formulate more targeted marketing messages that resonate with consumers and deploy tactics and strategies that reach engaged consumers where it can have the most impact.
“Innovation happens when you see things in new ways, from your consumers’ viewpoint, and that’s exactly what KlinePulse provides. An important key point of emergent research is that you can’t predict the results in advance. Marketers who have become comfortable with traditional research methods may not like what they hear,” Mills said. “But when you allow your audience to drive the conversation rather than forcing them down a pre-determined path, you are bound to be stimulated into innovative thinking.”
KlinePulse leverages the research methodologies and software of Cognitive Edge, an organization which applies a science-based approach to organizational decision making, drawing on anthropology, neuroscience, and complexity theory.
Charter subscribers to Consumer Insights of Personal Care Innovation 2010 will be invited to help shape the research parameters. As an added dimension, KlinePulse will also integrate data gathered from online forums, social networking sites, and consumer review sites to help subscribers more accurately gauge the significance of disruptive customer feedback.
“Measuring social media has become a formidable challenge for marketers in every industry,” Mills said. “By correlating web-based feedback into the Pulse research, we can help personal care companies determine whether one customer’s rant represents an isolated incident or a trend that demands broad-based response.”
Kline will conduct a brief webinar on Tuesday, January 26 to introduce subscribers to KlinePulse, Consumer Insights of Personal Care Innovation. For more information and to register for the webinar, visit http://bit.ly/pls685.
About Kline
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for 50 years. For more information, visit www.klinegroup.com.
]]>Saranya works with the Software Engineering / Technical team and is primarily responsible for all support related activities. Prior to joining Cognitive Edge, Saranya received her Masters in Software Engineering at National University of Singapore. She was actively involved in number of research activities at NUS – some of her research areas include Enterprise Architecture, Y-Generation and the Internet, Technopreneurship and Service Innovation. She is a TOGAF 8 certified Enterprise Architect.
Shakthi joins the Software Engineering / Technical team to assist with the delivery of the new SenseMaker™ v3 modules, including Signifier, Wanderer and Explorer. In 2009 he graduated with Masters of Science in Communication software and Networks from Nanyang Technological University, Singapore. He previously worked with TATA Services.
Both Saranya and Shakthi will be based in Singapore.
Welcome Saranya and Shakthi!
]]>The two-day workshop is focused on groups and individuals that are interested in developing capabilities with Cognitive Edge methods for their organisations and clients. The methods effectively provide internal or front-line employee groups an ability to develop their own solutions to challenging organisational issues. Attendance provides the option of then joining the Cognitive Edge Network as an accredited practitioner.
The revised course is being offered across the world in the first half of 2010:
The full list of courses offered by Cognitive Edge can be viewed here.
Additionally, a single day focused on SenseMaker™ for practitioners has been scheduled to follow all the above courses. The two courses can be booked together or separately – there is an attractive price offered to participants who register in both courses.
Network gatherings are being organised in all four locations to accompany the courses – email Dawn for details.
Accreditation Course Outline:
Discounts available:
The fourth video to be released is Longitude and can be found in our new Videos section.
Mavericks and accidents, not experts, are responsible for many advances in society and organisations. In this video, Dave Snowden warns that in complex situations, experts can fall victim to their own thinking, and fail to see innovative solutions to novel problems. This idea is illustrated using the story of the discovery of Longitude. In addition to posting to our site, we've also posted a version of this video to YouTube.
We've been working with Mike Carroll from Cognia in Australia to produce these videos, leveraging Mike's 20+ years of experience in film and TV. Mike's been a member of the Cognitive Edge Network since July 2008. More videos produced through this collaboration are coming and will be announced here!
]]>The third video to be released is Apollo 13 and can be found in our new Videos section.
A common mistake in management today is to confuse creativity and innovation. There are three necessary but not sufficient conditions for innovation – starvation, pressure and perspective shift. This idea is illustrated in this video using the story of Apollo 13. In addition to posting to our site, we've also posted a version of this video to YouTube.
We've been working with Mike Carroll from Cognia in Australia to produce these videos, leveraging Mike's 20+ years of experience in film and TV. Mike's been a member of the Cognitive Edge Network since July 2008. More videos produced through this collaboration are coming and will be announced here!
]]>The second video to be released is the Children's Party Story and can be found in our new Videos section.
The Children's Party Story introduces the nature of systems and complexity through the use of a simple metaphor that resonates widely. In addition to posting to our site, we've also posted a version of this video to YouTube.
We've been working with Mike Carroll from Cognia in Australia to produce these videos, leveraging Mike's 20+ years of experience in film and TV. Mike's been a member of the Cognitive Edge Network since July 2008. Other videos produced through this collaboration will follow over the coming weeks and will be announced here!
]]>The challenge of doing more with less is ever present in both the public and private sectors. In the 1980s the big idea was process management and re-engineering, replacing the functionally orientated structures of the preceding decades. Over the years those ideas have achieved significant results, but they no longer offer the opportunity for radical and progressive change and are in danger of becoming over extended and over complicated.
The Leading through Complexity seminar, led by Dave Snowden, is designed to introduce participants to radical news ways to:
This seminar will be run in Boston on 10 November. The full list of courses offered by Cognitive Edge can be viewed here.
Accredited members of the Cognitive Edge Network are entitled to a 20% discount – please contact Dawn for information.
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Accreditation courses in Canberra and Toronto
If you want to discover practical and pragmatic ways to manage under conditions of uncertainty, understand the power of business narrative and discover new ways to use human networks, then this course will provide you with the introductory theory and associated open source Cognitive Edge methods.
The two-day workshop is focused on groups and individuals that are interested in developing capabilities with Cognitive Edge methods for their organisations and clients. The methods effectively provide internal or front-line employee groups an ability to develop their own solutions to challenging organisational issues. Attendance provides the option of then joining the Cognitive Edge Network as an accredited practitioner.
These courses are the final two public courses scheduled in 2009:
The full list of courses offered by Cognitive Edge can be viewed here.
Additionally, a single day focused on SenseMaker™ for practitioners has been scheduled to follow all four courses: in Canberra on 25 November and Toronto on 27 November. The two courses can be booked together or separately – there is an attractive price offered for participants in both courses.
Network gatherings are being organised in all four locations to accompany the courses – email Dawn for details.
Accreditation Course Outline:
Discounts available:
Prior to joining us, Jules worked for a few years in wealth management, automotive tuning, and e-commerce, and currently she is pursuing a Bachelor of Arts in English Language & Literature at university here in Singapore. She will bring diverse experiences and a fresh perspective to projects with clients and the Network.
Jules will be based in Singapore and can be reached on jules.yim@cognitive-edge.com.
Welcome Jules!
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