Sanity
I have a friend who is a designer. When he talks about a company’s product he has the habit of saying things like “look what he’s trying to do here, it’s very clever, he’s obviously thinking of …”. This is for a product that is certainly not the production of a single person. My friend thinks design, so to him it makes sense to project a single, personalized, creative consciousness that he can relate to.
Here’s a recent message from another friend of mine: “I have concluded that my company does not deserve an employee like me. I have worked hard all these years, doing the best I can for each project, taking pride in everything I do. But I got passed over for promotion because I ‘did not show leadership qualities’. They are blinded by people who bullshit their way into getting their promotion. I'm done.”
My friend did not appreciate my coldly analytical comment that in his resentment towards his company he was acting like it was a real, single person who was out to get him. His anger is about his company, not just specific people, and he is angry about the way it treats him, as if its behaviour were both intentional and accountable.
Does it make sense to think of social bodies such as organisations like they were real people? The analogies from the more corporeal aspects of our existence seem to reap productive insight, as several comments to my previous posts attest. But when we get into trying to make a leap from the mental life of people to that of organisations, it’s a harder jump to make.