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The Future Backwards

I (Sonja) have long been a fan of the Future Backwards exercise, in my opinion it is a CE component which is largely under-valued by practitioners. I've been using it with great success, in many different contexts, from Strategic planning workshops to Culture audits. It is also an excellent tool to set context when doing knowledge discovery.

In the project I've been discussing in my previous posts, we used the Future Backwards to start off all our discovery workshops. We found it to be a great pre-cursor to an Anecdote Circle, as it allows people to get into 'story' mode much quicker, as they've already established shared context. In some cases (especially where language/literacy was an issue) we found that we often managed to gather better stories when we asked people to share experiences around elements they listed in Today, rather than using prepared questions.

In workshops like this, when we're working with groups more than 12 people, we break into smaller groupings of 5 or 6 and run the exercise simultaneously across multiple walls. Upon completion, we mark the hexies (in order to track which wall it originally belonged to) and mix the various group's outputs together. We then scatter these combined outputs across four walls (i.e. we have all the group's today outputs scattered on one 'today wall', similar with heaven, hell and the timeline). We then ask the group to cluster the outputs for likeness. This has proven to be an extremely useful exercise, as they start seeing patterns or themes across the various walls. Typically what we've found is that Today themes represent current top-of-mind issues, Heaven themes aspirational elements (a wishlist if you will) and Hell themes indicate collective fears. The timeline shows key events that're stuck in the collective memory of the organisation, and may influence decision making).

In groups made up of specific sub-groupings i.e. managers and team members or representatives from different business units, we often have them doing the future backwards in homogenous smaller groups (e.g. marketing on one wall, sales on another). We then look at, and reflect on the differences between the walls before mixing the outputs. Clustering is done in mixed groups.

Depending on the context of the workshop, an optional final step in the process is to call in the cartoonist and have the entire group co-create a visual representation of heaven. From a change perspective, this is an excellent way of obtaining buy-in into a change process. The group is usually extremely engaged in this process, and very proud of the outcome at the end. In one workshop, we had the participant groupings each draw their own heaven and present it back to the larger group, before the cartoonist stepped in and drew a consolidated version. This also proved highly effective.

The cartoonist, using the image of heaven the group created, along with the outputs from the clustered walls, usually draws today and hell as well. These are then delivered to the client as laminated A2 posters, to be used in further Change initiatives.

heaven_small.jpg


Comments (3)

Thank you for this very useful posting. I too find Future Backwards to be a very useful tool in the Cognitive Edge kit-bag. I have used it recently in two quite diverse areas - i) helping an organisation with deep internal divisions to see that there could be a brighter future if they were to reconcile and ii) working with two organisations to see how they could work together in the future after which I had the comment "this was the best[...]meeting that I've been to - everyone's creativity was tapped and no-one was forced to contribute."

What I found particularly useful on your blog was the suggestions as to what to do with the hexies that are produced by a Future Backwards session - this will be particularly useful for some work I'm planning for a local government project.

One question - do you have any tips for finding a good cartoonist?

Hi David, thanks for your comment - sounds like you've been doing some interesting work!

To answer your question ... I think the best way to find a good cartoonist is through word of mouth - that being said, this is not a skill that is often employed, so that may be difficult. In South Africa the cartoonist community is quite small, so what works here is to contact more well known cartoonists (like the ones doing comic strips) or ad agencies (who employ them to design logos) and ask them to refer someone who does corporate work.

What we've also found is that it's not only cartooning skills that make a good cartoonist for the work we do, you need someone who understands the human condition and who is able to take direction from a group, interpret their inputs without influencing them too much.

Good luck!

Stuart Smith:

Hi Sonja. I like using 'The Future Backwards' a lot and have actually found it one of the best CE tools. Like you I have often used it as the starting point in the discovery process.

Most recently we I used it with government officials who were tasked with developing a more enterprising culture in their area with very powerful results.

I am also about to use the tool to explore perceptions of organisational risk management with a very large and famous broadcasting organisation, which should be interesting.

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