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Vogans, values & verisimilitude 1/2

201007062251.jpg To continue with my theme of yesterday by looking specifically at the near obsessional need of many organisations to write their values down in the mistaken impression that this will somehow or another make a strategic difference. OK it is, in the immortal words of Douglas Adams mostly harmless, but the utility matches in intensity the empathy levels of a Vogon Constructor Fleet. Come to think of it, the lets clear the decks and start again from scratch approach of many a major consultancy firm is pretty similar to that of the Vogans and I suppose we can only be grateful they don't write poetry.

Returning to my theme. One of the key distinctions in anthropology is between a rule based and an ideation based culture.  (Keesing & Strathern 1968) I used the distinction as a way of describing the horizontal dimension in an early version of the Cynefin framework. It's a critical distinction, so I'll quote from my original article:

Rule based

The socio-cultural system or the pattern of residence and resource exploitation that can be observed directly, documented and measured in a a fairly straightforward manner. The tools and other artifacts that we use to create communities, the virtual environment we create and the way we create, distribute and utilise assets within the community. These are teaching cultures that are aware of the knowledge that needs to be transferred to the next generation and which create training programmes. They are characterised by their certainty or explicit knowability.

Ideation based

Cultures in this sense comprise systems of shared ideas, systems of concepts and rules and meanings that underlie and are expressed in the ways that humans lived. Culture, so defined, refers to what humans learn, not what they do and make. Such cultures are tacit in nature: networked, tribal and fluid. They are learning cultures because they deal with ambiguity and uncertainty originating in the environment or self generated for innovative purposes

Now I hope its pretty self-evident from the above that formalising your values involves a rule based approach, focused on the explicit and also the idea that those in position of power will communicate or teach those values to their members. You can see the attraction of this as it appears to reduce uncertainty. You can also see why a fair chunk of the organisational story telling movement find it easy to match their skills with organisational needs here. They are after all telling, its a top down approach.

There are three immediate practical issues with taking the explicit fork in the road

  1. Anything explicit can and will be gamed. By writing down those values you are simply making explicit the language of power. The politically astute will now start to parrot that language in their proposals more or less regardless of the actual content. The find and replace function in Powerpoint and Word will go into overdrive. The slides and documents will give the organisational values some verisimilitude, but it will be an appearance of being true, it is not necessarily the truth.
  2. You have created a hostage to fortune; if something goes wrong with your customers, or your Executives fail to walk the talk (as they will, inevitably) then the artifacts become a lightning rod to focus criticism and the worst forms of cynicism and disillusionment.
  3. There are only so many platitudes that can be strung together; just take a look at the value and mission statements of major organisations and do a semantic clustering exercise. The key words and phrases occur constantly. What is the value is saying more or less the same things as everyone else in your sector?

The real point I am making here is that values are created by action, by embracing uncertainty, by living change by interacting with reality. True values are the way we do things around here, something we all understand but we find difficult to articulate. It is tacit (in the true sense of that word not the trivialisation of popular uses of the SECI model) in nature.

At its heart an ideation culture will trump a rule based culture all the time. Not only that if you create a set of values top down that are inauthentic to current reality all you will do is to ensure that the water cooler culture dominates. However well meaning your intent it will trigger the anti-stories that are all too common after several decades of hearing yet another set of idealistic statements about how things are really going to be different this time.

So how do we manage (and we do have to manage) the ideation culture of an organisation? Well, that is for tomorrow (or later today on Perth time which is where I am currently located).

Comments (9)

If I'm reading correctly, it is the simlification and codification of values you are against, not the discussion of, noticing of, reflection upon, or just plain talking about our values as we work. Is that correct?

I think there are huge differences between lists of values associated with a mission statement, and the practice of surfacing values when they are in play. For example, talking about transparency is, in action, a practice. So is PRACTICING transparency. Messing up with transparency. Avoiding transparency. We may say "we value transparency."

Transparency itself is not a rule. It can be, however, a platitude! ;-) But by giving language to it as something we 'value', in an active way, can be very useful. Locking it into a platitude - YUCK!

BrianSJ:

If you want to build a ship,
don't drum up the men to gather wood,
divide the work and give orders.
Instead, teach them to yearn for the vast and endless sea.
Antoine de Saint-Exupery


I fear many of your readers would not understand the relevance of "jelly-bellied flag-flapper" but that chapter of Stalky captures this beautifully.

Cheryl Cooper:

Ah, points 1, 2 and 3 remind me so much of my days in employeeland. I’ve suffered many hours of brainstorming on values and mission statements.
I’ve even been obliged to run such sessions.

And once, I was given a resulting “corporate values card” - the values printed on a laminated credit card-sized paper for me to keep in my wallet/on my desk to remind me (huh ?). They even debated issuing "the values cards" clipped to a lanyard to wear around our necks but thankfully some sanity prevailed.

Multiple displays of Dilbert cartoons around an office are usually a good indicator of a rules-based organisation – Scott Adams captures them (and the gaming) perfectly. He used to have an automatic Mission Statement Generator (no longer available) on the Dilbert website, which many suspected was used seriously by some managers to generate the right combination of key words. After all, it generated the following fictitious examples, which could easily be found in corporate literature:

"We have committed to synergistically fashion high-quality products so that we may collaboratively provide access to inexpensive leadership skills in order to solve business problems"

"It is our job to continually foster world-class infrastructures as well as to quickly create principle-centered sources to meet our customer's needs"

Having met Dave Logan recently, I’ve been reading the book “Tribal Leadership” ( http://www.triballeadership.net/ )which is research-based and I think touches on the evolution of ideation-based cultures and specifically about the language they use.

In looking at the near obsession with values in some organisations, there’s a danger in basing discussions on a dichotomy – rules-based vs ideation-based. If only life was that simple ! The best managers seem to straddle both, the rest fluctuate somewhere between the two…


Hi - Good post. Both forms imply certain consequences if you stray. Often, it is the implementation and context that determine the function or dysfunction of each. In my experience the consequence of operating outside the ideation form is far more severe than rule-base. However, correction is made with rule-base techniques.

Some of the codewords and phrases are interesting. “It’s just the way we do things,” is perhaps an example of ideation values. “Sally is not a team player,” along with a litany of broken rules, might be a way to describe a violation of rule-based values.

I’ve always found rule-base cultures to be emphatic, e.g., Yes means yes, maybe means no, and no means no. In ideation cultures it is different. Yes means maybe, maybe means yes and no means maybe. Ideation accounts for variation and richness. Rules may account for control and continuity.

Ideation achieve structure and coherence through perpetual and continuous interaction and relationship with the environment. Rule-based is done with compliance.

In organizations there is a pluralism of formal and informal methods, including values. Ideation informs rules. Rules syndicate values. Ideation is sticky and powerful. Rules are slippery and weak. Ideations are bespoke and intrinsic; rules are ready-to-wear and extrinsic.

-j

Andrew Marosy:

The following quote is from Don Watson’s book 'Bendable Learning – The Wisdom of Modern Management'…

From around the time of Aristotle to about 1995, philosophers pondered the question of values without understanding that unless they were aligned with business goals, they’ll just fly around the office like so many blowflies. Set aside a couple of days to get them where you want them and allow at least a month for buy-in – then sit back and watch your people. You’ll see it in their eyes first: self-possession, the sense of purpose growing to unstoppable, hyper-Nietzschean zeal. They’ll be on rails, like little locomotives with you brand embossed on all their boilers.

Regular review is essential. You don’t want yourself with a pledge to ‘Act ethically at all times’ when your business goal is a little outside the parameters of that particular box. This is when you realign: ‘Act flexibly at all times’ might be a better alignment in the circumstances; or ‘Try to act ethically’, or ‘Be innovative in all we do’. Of course, you always have the option of keeping the values and dropping the business objectives – but what are you in business for? Your values?'

I've also often wondered how 'aligning personal value to business values' differs from the communist concept of 're-education'

Andrew Marosy:

Another quote about values from Don Watson’s book “Bendable Learning – The Wisdom of Modern Management”…

‘Values are… the things you value. Except you money. Or any synonym for money. Values, bless them, are never concrete. If what you value most is lobster thermidor, don’t worry: you don’t have to put it in. The same goes for canoeing with your mistress or World Championship Wrestling. A lot of those things will be filtered out in the team-building exercises.

If you’re not sure what your values are, or indeed if you have any, drill down until you reach the time you were a boy scout. Remember the oath? The stuff about truth and honesty? That’s all you need. Don’t drill any further: you never know what you’ll find. Come to think of it, the safest way to find your values is to get them from someone else’s website. Throw in innovation, diversity and teamwork, align the whole thing with your business goals, and away you go – synergised.’

Hi - Good post and comments. Where I have seen rule-based value statements work is when they are specifically limiting. Like the 4-page US Constitution, where ‘rules’ specifically and radically LIMIT the scope, breadth and reach of govt.

It is important in organizations, and for KM, for example, to create constitutional-style rules that strictly and deliberately limit methods, techniques, processes, standards, technologies and central governance overall. Like a federal constitution, this allows real people, genuine innovation and overall excellence to prosper. Yes, it can be messy and challenging, but it is the only thing that works exceptionally well over the long term.

At HP, easily the Mother of All Ideation Cultures, In the 80s, I helped remediate the ‘HP Way’ with then CEO Lew Platt. From the very beginning, the mission, in fact, was to renew the constitution-style form of guidance. One goal, for example, was to limit the role of exogenous actors in the leadership of the firm.

Of course, as good HPers, we benchmarked our approach with other firms. One aerospace company had values, policies and procedures that literally filled a bookshelf of binders. Wow. In contrast, the HP Way was one, three-fold, glossy brochure.


1. We have trust and respect for individuals.
2. We focus on a high level of achievement and contribution.
3. We conduct our business with uncompromising integrity.
4. We achieve our common objectives through teamwork.
5. We encourage flexibility and innovation.


We felt and reasoned that no more was needed. In fact and in practice what was left out is far more important that what is left in.

In the 90s, HP’s values, the brief and limited HP Way, were soundly derided by the industry. DEC was particularly derisive. IBM was smug. There were a lot of dumb jokes about HP...

Overall, seems to have worked. HP gobbled-up DEC. Today, HP’s revenue well exceeds IBM’s.

-j

WalterRSmith:

Hmmmm....seems like all organizations express "values" in both a rules-based way and an ideation-based way, and that these two approaches are in an ongoing dialog with each other.

How this influenced Cynefin seems clear (rules cohere with Simple/Complicated, ideation coheres with Complex).

This is a bit of a rabbit trail, but I find the etymology of this word intriguing...I don't have an OED, but here's a doctoral thesis entitled "Exploring Usage of the Word 'Values': Implications for Opportunities and Planning" by Anne Maret Varangu.


Varangu (rightly, I think) highlights Nietzsche as a key figure in the relatively recent emergence of this word. Although she does not discuss Kant in depth, my snap reaction is that Kant's understanding of the noumenal laid much of the foundation for our modern understanding and use of "values"...but that's definitely a rabbit trail... :-)

Dave Snowden [TypeKey Profile Page]:

Umm, Cynefin is about bounded applicability and movement between domains. I think values is about initiatives in the complex domain which may over time shift into complicated. Of course declaring values changes values (mostly by creating anti-values) so I think its a mistake to parallel process here.

the recent emergence is really based in Senge, there are connections in terms of approach there to Nietzche but more I would have said to Satre and Heidegger in terms of how meaning is created

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