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The Limbo Cube

Screen shot 2010-07-25 at 11.22.57.png Today's Dilbert cartoon (see below for the full version) brought back memories of corporate life. Innovation in general seemed to trigger a white blood cell reaction in many a corporate environment. In Data Sciences days I was regularly wheeled out for one client who was very excited by some of the new strategy work I was doing which I described here. You knew when it would happen as it always coincided with the annual renewal of the outsourcing contract. I was deployed into meetings and my future presence on the contract was promised, but after renewal all such promises were forgotten and I was put back in the box.

Later in IBM I found the same issue. Talking with people in research I discovered it was a generic problem. People from research were trotted out to present new and exciting ideas on visits to the laps, or were flown out to run sessions entitled futurescapes or the like. However when the contract was won, their ideas were subsequently ignored. We coined a phrase for this - the performing seal act. What always fascinated me is that exciting clients with innovatory ideas was considered as a useful sales and marketing tool, but not as a delivery one.

Dilbert.com

Comments (6)

I thought much the same when I read this Dilbert. The corporate world is full of make-believe. For years, Philip Morris had me travel the world showing people what we did in Asia for information/knowledge/records management. Always to great acclaim but no-one outside of Asia ever did more than listen to the presentation and take the materials. I went to Switzerland for 2 years and tried to setup similar processes at the global HQ and they fired me. It's a common tale. Absolutely do not rock the boat if you want to survive as a corporate warrior.

David Williams [TypeKey Profile Page]:

I think there may be a link with this report (of a study) http://sivers.org/jam - when offered 6 jams, 40% of people stop and taste, when offered 24 60% stop and taste. However, of those offered 6 jams, 30% bought some, whereas of those offered 24, only 3% nought them - so, the greater the seal show, the more the customer is attracted - but when it comes down to delivery you offer less choice. This works on some web sites - for example, I'm looking for a new printer and am attracted to sites with large ranges and reviews, but at the end of the day I like a site that gives recommendations.

I found much the same experience in corporate research labs, which I called the "Leonardo effect", after the apocryphal story that Leonardo da Vinci spent much of his time at the Sforza court arranging spectacles and entertainments when he would have preferred to be building helicopters and siege machines. The role of the artist in the court is to enhance the prestige of the rulers, practical benefits are extra.

All this begs the question of why the clients weren't more insistent on getting their hands on these new ideas. Were they only ever bargaining chips to be given up when getting real about the money?

PunkToad:

When brainstorming the corporate world wants to see and feel cutting edge, but when the final product is implemented they want to see the familiar. I retired and my white blood cells are getting back to normal.

Made me shudder. He's even got my name and my red tie. For me the limbo cube was the Library Team.

Brad:

It's a similar refrain from my working life too. There seems to be a culture of organisational lassitude among key decisionmakers about exploring ideas, let alone converting good ideas to action. It's probably a function of the organisational reward system that promotes people based on their ability not to think and to just follow the organisational status quo.

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