I am in a curmudgeonly mood at the moment for a range of reasons, so I am venting a little here but somethings just irritate the hell out of me, so here are three of them.
- Failing to include the fifth domain of the Cynefin Framework. Now Cynefin has been used on many occasions by many people, sometimes well sometimes badly. Many times to improve it through novel applications. However I get frustrated when people use it a four quadrant model, failing to understand that it has five domains, and the central domain of disorder is key. You can usually tell when someone likes the language of complexity, but does not fully understand its application to human systems when this make this mistake. Of course it's not a major sin, it is a significant irritation, I live with it.
- Failure to acknowledge sources however is a mortal sin. When people use or adapt any of my work, but acknowledge the source at the time, that is fine and modification is encouraging as the field develops in consequence. However when people take the model, make it into a two by two matrix, talk it through using the language and/or make no direct acknowledgement of source I find that unprofessional. Having a couple of references in a bibliography at the end of a slide set does not count, although that mitigates the sin to a very limited extent. A subset of this problem is the people who simplify complex ideas to the point where they become simplistic.
- Marketing people with no relevant training who suddenly start to put ethnographic research on to their brochures when they have no training as ethnographers and really mean a few consultants watching what people do, conducting an unstructured interview or two then writing up a report. You get the same thing with the sudden growth of organisational anthropologists when the only training the said individuals have been through is to have read a few books on the subject. SenseMakerâ„¢ is a distributed ethnography system and in the last twenty years I've read most of the material that would be on an under-graduate or masters reading list. However I still use doctorate level anthropologists when we do work in that area, as we did recently on our Children of the World project. I know enough to know what I do not know, and amateurism and/or misrepresentation has ethical issues.
I could well add to that list (and may do so), but at least its out of the system for now
Comments (14)
Dave, irritation 2 and 3 are mostly out of your control, but #1 might be reduced by at least including the name of the domain in the model from now on AND add a short relevant decription of what the disorder domain is about, just like there is for the other domains.
And maybe it would also help to make the domain a bit bigger. I suspect for most early users the disorder domain might be bigger than for the more initiated :-)
Posted by Harold | July 14, 2009 7:42 PM
Posted on July 14, 2009 19:42
Dave - I acknowledge how irritating this must be for you - may I suggest that you make a short video clip about the Cynefin Framework with all the attributions to yourself and others in it so that those of us who are using this Framework can use this clip to explain to our audiences. This would give all of us in KM Land an authoritative version of the Framework which does cover all five dimensions. I would love to see this as I use the framework much of the time when explaining why we use narrative.
Posted by Nerida Hart | July 14, 2009 9:52 PM
Posted on July 14, 2009 21:52
I must admit, I'm guilty of the first one - mostly because I have a hard time explaining disorder, beyond it being the region where there is no discernable cause and effect. (is that right?) If people accept that, I'm OK, but if they ask what the difference between that and complex is - specifically why problems in the disorder domain don't display properties of retrospective coherence - I'm all at sea. Sorry, Dave.
Posted by Ben | July 14, 2009 11:15 PM
Posted on July 14, 2009 23:15
This is a worthwhile gripe - I remember at a workshop a few years ago listening to one my Executive Directors who is not an econimist, explain the relevance of an economic phenomena in such a simplistic way he actually distorted the picture. I was trying to understand psychology then and when I heard how wrong he was decided I will stick to my trade.
Posted by Jonathan | July 15, 2009 11:06 AM
Posted on July 15, 2009 11:06
Limiting something to only Doctoral-level anthropologists limits the scope of the work and what can be done with it.
Surely Honours and Master's level should be good enough for the sort of work required in organisations
Posted by ThaboM | July 15, 2009 11:36 AM
Posted on July 15, 2009 11:36
Thanks for all the comments!
Posted by Dave Snowden
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July 15, 2009 12:16 PM
Posted on July 15, 2009 12:16
Amen.
Posted by John T Maloney | July 15, 2009 5:51 PM
Posted on July 15, 2009 17:51
Generally I describe the Cynefin model as a landscape rather than a matrix.
The anthropology/ethnography thing is tricky. Ethnography is a practice so arguably anyone can do ethnography (whether or not they can do it well is another matter). I have done "observation" but I wouldn't call myself an anthropologist or ethnographer - just as I have occasionally tinkered with my car but wouldn't call myself a motor mechanic.
Apparently ethnography is no longer as trendy as it was in marketing a few years ago - so-shul meeja is the new new thing...
Posted by Matt Moore | July 16, 2009 8:47 AM
Posted on July 16, 2009 08:47
I remember the 'Team Ethno' guys at Lancaster University used to talk about 'quick and dirty ethnography' but I think the problem might be a lack of patience with empiricism, rather than etnhography per se. Clients want to say their decisions are evidence-based, but relatively few have the courage to find out something that doesn't confirm what they thought already.
I've also found it can be very hard persuading clients to pay for nuance and subtlety, when they'd much rather have unambiguous, unequivocal prescriptions, with a strong brand behind them. Maybe we should invent the ethnographic equivalent of Starbucks.
Posted by Gordon Rae | July 16, 2009 11:21 AM
Posted on July 16, 2009 11:21
Thanks for all the helpful info on the blog. I did have a little chuckle at irritation # 1 - you'd better have a look the ppt some bloke did for Civil Service College, Singapore July 2009 with only 4 quadrants....
Posted by Patricia Rogers | August 5, 2009 10:05 AM
Posted on August 5, 2009 10:05
Irritant No 1 - Dave, I apologise and stick up my hand (or the other way around). I hope you agree that I'm not guilty of No 2 and will haul me up personally if I do. But there is an issue of translation for a particular audience - an anthropologist once accused me of 'taking anthropology's clothes and wearing them to lesser effect' because I was interpreting some very dense analysis for an audience who mistrusted anthropology. Should I have stuck to the precise message and hoped that something would make it through the mistrust, or simplified and targeted with more certainty that it would have impact?
Posted by Louise | August 5, 2009 4:11 PM
Posted on August 5, 2009 16:11
Another thought - I have faffed about trying to recreate the five domain model in ppt, excel etc. and it all looks like rubbish (though is not a real excuse for then turning it all into a four domain model). Could you post a blank domain model somewhere on this site, so we could download it and use the correct version as the basis for what we put on top of it? Having a blank template would make my life easier, which means I'd be more likely to use it... And if it's cc licensed you could also specify how it should be referenced.
Posted by louise | August 5, 2009 4:35 PM
Posted on August 5, 2009 16:35
I would like to recommend that the Wikipedia entry for Cynefin be updated with the HBR figure showing all 5 domains. The current figure in Wikipedia now only shows 4 domains. I would try to do it but the HBR figure is copyright protected.
Posted by Bill Proudfit
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October 5, 2009 4:23 AM
Posted on October 5, 2009 04:23
Disorder is therein the model - its the black bit in the middle but unlabeled. I am constrained on the wikipedia as to what I can do on Cynefin or my own page (which is dire) so anyone doing something would be appreciated. The HBR article is not available, but I can load others which show disorder prior to Cynefin construction if you want.
Posted by Dave Snowden
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October 5, 2009 6:49 AM
Posted on October 5, 2009 06:49