i have been working up some new material around the pattern basis of human intelligence. As a part of that I collected some of the common effects that are know to prevent objectivity in humans. At the moment I have these and thought I would share them:
- The contrast effect in which what we perceive is relative to what happened before. So if see a series of horrific images, then something you would in isolation see as horrific may seem ordinary or acceptable in sequence due to the contract.

- The sunk cost effect in which we are very reluctant to take a loss once we are committed, even if it is in our interested to do so, once committed we tend to stay committed
- Out group Homogeneity in which the in groups things they are diverse, but sees the outgroup as uniform. This leads to a desire for stereotypical models, we like guide books that say Arabs think like this when we would laugh at similar statements about our own society.
- Actor/Observer contrasts where we assume that we act in context, often accidently while THEY act deliberately. This is especially true if what we, or they do produces a bad outcome. They intended evil, we just made a few silly mistakes.
- Self confirmation involves our ignoring any evidence that disturbs our pre-judgements or hypotheses and rationalisation means that we only search for data that will support the pre-judgements
- Confirmity means that we will alter our judgement to go with the flow, we observe the dominant players and attempt to support/follow them.
- Overconfident in our own abilities, we inflate estimates of our own capacity for judgement
Now those are known, and summarised in more detail in Thiele's 2006 book The Heart of Judgement which is proving an enjoyable read. There are of course a lot more. What I find fascinating is that while the community as a whole knows of these errors they assume that the solution is to exhort or train people not to make them. In practice all of these are a consequence of the pattern basis and activation patterns through which we filter data. It follows from this that training people not to do the above will either not work or will only partially succeed which is more dangerous.
The other approach is to recognise that these are simply the downsides of what is otherwise a powerful evolutionary advantage of humans. If that is the case then we need to work with the effects above, not attempt idealistically to assume we can prevent them. The trainer who knows about the above, but then says they can train people not to exhibit those effects is themselves the victim of at least two!
More on this tomorrow.
Comments (3)
Yesterday I had a "homogeneity" experience. I was attending a meeting of adjunct professors who work with 2 distinct kinds of students: younger students pursuing a professional degree and older students with work experience pursuing a less valuable degree. The professors talked elaborately about the diverse and interesting qualities they have in their teaching, but characterized the 2 different student groups as fairly uniform, using stereotypical models as to how each group thinks and performs. It really is amazing once you open your eyes to these fallacies as to how often they occur in daily life, particularly when they are employed by people who are highly intelligent and accomplished in their fields.
Posted by Jason Mark Anderman | May 1, 2009 7:46 PM
Posted on May 1, 2009 19:46
James Montier's 'Behavioural Investing' looks at these and what can be done if anything. Quite often, nothing can be done. What works is changing the situation, not the cognition e.g. putting in stops to sell shares when you buy them, rather than after you have become attached to them. The logical planning rational part of a person can be used to pre-empt the more emotional person. Am currently enjoying 'Descartes' Error' by Antonio Damasio.
Posted by Brian Sherwood Jones | May 2, 2009 3:05 PM
Posted on May 2, 2009 15:05
However, there is a problem with intelligence that is too rarified and ungrounded, that fails to engage with the realities of a given position and perspective. Intelligence doesn't just have to be reasonably objective; active and engaged intelligence has to be subjective as well. Both/and.
http://demandingchange.blogspot.com/2009/05/does-intelligence-entail-objectivity.html
Posted by Richard Veryard | May 5, 2009 12:06 PM
Posted on May 5, 2009 12:06