Mary Boone and I are working on the book, and also an article on narrative for HBR (which we hope will be accepted for June/July. I am away from home and access to my books and papers which is difficult when you are looking for references. Anyone out there got any published case studies on how a company got something badly wrong by trusting the results of a survey/questionnaire? Comments here or by email
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Comments (2)
Not sure this is what you mean, but it might do for the moment.
See http://www.mrweb.com/drno/news9262.htm
Quite recent too: Dec 2008
Report can be downloaded from there. Bit of an add for their product, but still makes the case nicely.
Harold
Posted by Harold | January 26, 2009 5:04 PM
Posted on January 26, 2009 17:04
Try #2:
The effect of environmental information on investment allocation decisions - an experimental study
Pall Rikhardsson *, Claus Holm
Department of Business Studies, Aarhus School of Business, Aarhus V, Denmark
email: Pall Rikhardsson (par@asb.dk) Claus Holm (hoc@asb.dk)
*Correspondence to Pall Rikhardsson, Associate Professor, Department of Accounting, Finance and Logistics, Aarhus School of Business, Fuglesangs Allé 4, DK-8210 Aarhus V, Denmark
KEYWORDS
environmental reporting • allocation • decision making • investors • experiment
ABSTRACT
This paper focuses on the use of environmental information in investment decision making. The research approach employed is based on an experiment where three groups of final year finance students were asked to allocate investment funds between two companies based on financial accounts and information material from these companies in which environmental information was included in varying degrees. The overall conclusion is that the qualitative environmental information affects short term allocation decisions, hence indicating a risk reduction potential of environmental information comparable to the classic interpretation of financial information.
The quantitative environmental information included in the experiment seems to mitigate rather than extend the directional effect of more environmental information. The evidence also seems to indicate that decision makers are not always aware which information categories affect their decision making. Hence, this has implications for how the potential value of environmental information is to be assessed. Finally, experimental studies as a methodology seem to be better suited to indicate actual effects of different types of information on decision making than attitude surveys. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.
Posted by Harold | January 28, 2009 10:23 PM
Posted on January 28, 2009 22:23