I've been in Singapore for two days at IRAHS and moderated one panel this morning. I'll post on that panel and my summary tomorrow. I'm now sitting in the afternoon session after a lunch time keynote from Dave Sifry; a basic summary of the latest Technorati surveys and statistics which was useful for the audience, although less so the active bloggers in the group. I decided that conference blogging was the natural follow on from Dave, and I also enjoy the immediacy of real time blogging. Its different from reflection. The afternoon session is about challenges for Horizon Scanning and the first speaker is a "sociologist by training and a futurist by choice", Peter Bishop from the University of Houston. He is introduced as a founding member of a new association of professional futurists
Says that we are not equipped in neurologically or physically for weak signal detection as our pleiolescene past was fairly simple. Good job he said we was not a neuoscienticst, he is obvioulsy not a palentologist or has much knowledge of evolutionary pschology if he can say that. I would argue we were really well equiped, but we have in part trained ourselves out of that natural abilities, or allowed technofetishism
States that the purpose of scanning is reduce the degree of surprise in respect of the future(surely its more the impact)
Says that there are three aspects of changing our image of the future.
- a confirming hit, not worthless, more of the same
- Resolving uncertainty
- Creating a brand new scenario is the best hit, but rare
Makes a good point, we should aim to be suprised in small ways not big ways. goes on to argue that horizon scanning is hard as weak signals are weak and early. Our neural system is a physical system of chunking which ends up with a percept with loss of data. We add more to the percept than the world does, which is good neuroscience, talking about it as internal machinery less good. There are a lot of mechanical metaphors in his talk: the instrumentalism of far too much sense-making sociology?
Direct quote from his bullet points:
- We are inveterate pattern recognition machines even when nothing is there (conspiracy, some would say religion)
- Pattern once recognised, is stable until new information arrives. Inertia is like friction, quotes Newton's first law
- What constitutes "new"? An anomaly does not destroy the theory, higher the consequences the greater the resistance to weak signals.
See what I mean about the mechanical metaphor? Each of those points is riddled with it, and its the wrong metaphor; if you define the problem in terms of machines, then your solution is likely to be mechanical.Proceeds to say that we have Inherent tendencies to knowing rather than not knowing and certainty to uncertainty. We all have our own implications and he is using Myers-Briggs types to illustrate this as if that particular bit of pseudo-science has any factual basis. fair enough point about the issue of expert being paradigm bound compared with the novice, so less likely to see new things.
Now looking at all of this as a problem of signals. As they go up the probability goes up, but false positives go up, so he (argues) we are looking for the sweet spot, the right number of signals to balance discovery with minimal false positives. Now this is exactly what I argued against in my summary and he obviously realises this as he references my point about granularity (it will be in the next post)but excuses himself from its application.
Conclusions are that we should
- create a dedicated team (ideally rotating and diverse) of horizon scanners with all the Myers Briggs types present
- Training that team on real signals and impacts. Can we create a management simulator for weak signals?
- require the submission of a specific number of hits per person per month of weak signals
- Review other hits, the team reviews and determine (possibly anon) the quality to see who is in touch with the group mine.
- track false positives and false positives over longer time and adjust the quality of signals to reach desired balance.
And he says that will take ten years! OK this is just what you don't do. More tomorrow
Comments (1)
A problem with such a mechanical view is that it assumes that there is a signal there that embodies the information you need. If one moves from mechanical metaphor to information theoretic or electro magnetic metaphor (say moving from Newton to Maxwell) the same problem occurs. You are geared up to taking a compositional view of perception and meaning, which is fine (although some will say still arguable) when one is under normal communication and interpretation circumstances. But in Horizon Scanning I don't think that the signals and their meaning are like that - its not that we have to just filter the important messages, interpret those messages by their meaning and presto - you have the knowledge you are looking for.
I see the CognitiveEdge approach overcome this problem because the "meaning units" (the only term I could come up with) that come with the fragments collected from whatever sources being used are more holistic being based on the types of ambiguated signifiers used and the types of models constructed. So, for example, watching for shifts in the types of identities taken on in the communications within a community could be very significant even if the information content of any one of the communities communication fragments or even the collection of direct meaning of the content of the fragments themselves would not indicate this shift. This is why I like the CE approach of collecting all content fragments within a given domain and using all the fragments via pattern analysis and only filtering as part of the (user aided) analysis and not as part of the collection.
Posted by Peter Stanbridge | October 16, 2008 7:29 AM
Posted on October 16, 2008 07:29