While I was in South Africa last week I met some interesting people. That included a long conversation with Mark Van der Merwe who is doing some great work using mobile phones as a mechanism to ensure compliance with drug regimes. Its not an easy area, but the work it vital and we are looking for some ways to work together. One of the clever things they are doing is to distribute packs of playing cards (in very large numbers) to people. The playing cards use cartoons to get across simple and important messages relating to AIDS awareness. I have shown one example here. Its a good example of the way simple small scale interventions which tell a story can make a contribution to one of the great problems of the current world.
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Comments (1)
Hi Dave
The US Army and ADF have been using this method to promote health practices and first aid procedures; for weapon and aircraft identification; for occupational health measures; to identify dangerous flora and fauna; and so on for at least 20 years to the best of my knowledge. It is effective because the soldiers unconsciously, and sometimes consciously, learn.
Regards Graham
Posted by Graham Durant-Law | March 13, 2008 9:05 PM
Posted on March 13, 2008 21:05