Mind Hacks does a good job of reporting criticism of the recent experiment where brain scans were taken of people viewing videos of US presidential candidates. It's one of those things that got picked up quickly (and uncritically) by a lot of bloggers so its good to see something objective here. My other bug bear at the moment is people claiming to provide ethnographic consultancy services when they have had no training or qualification. I draw on ethnography but I would not claim the profession without a professional qualification.
Comments (1)
At times I believe that the value of consultancy services, like art, is in the eye of the beholder. It appears that the service is worth what people will pay for it.
The failure seems to be a singular lack of critical thought in the appointment of consultants/trainers/coaches etc. Does anybody preform due diligence on these people - apart from the glowing references they provide? Does managment actually understand what they are being provided with? If not then they are wide open to charalatans.
A glossy brochure, impressive words, a competitive price, a quick fix and you're in. Perhaps we need to look to Plato's definition of knowledge -where appearance is merely opinion.
One can only conclude that the preponderance of pseudo consultants has as much to do with the ignorance of the customer as with the ego of the service provider.
They need to be exposed.
Posted by Alan Byrne | November 14, 2007 8:10 AM
Posted on November 14, 2007 08:10