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Bill & the Blog: come on in, the water is lovely

Two of the four lists serves in which I am, for the moment, participating have picked up anti-blog themes over the last few weeks. The criticism appear to fall into three types:

  1. The argument of control or license, this surfaced on the AOK forum and was supported by two current and one former Knowledge Management staffer. The basic argument was that in return for access to technology and equipment employees should accept some degree of restriction or control on their use of blogs. Now I see little or no merit in this argument, and it exhibits little or no knowledge, theoretical or practical about the use of blogs. On the other hand it does reveal the deep seated fear of the corporate IT function (where KM is now located in the main) of any technology or practice which allows the free expression and exchange of ideas. One person made the following statement which for me speaks for itself (and badly):If you need a license to drive a car, I would find very reasonable for employees to need a license to blog or to open a collaborative space on behalf of their company. This view was strongly linked to the view that collaboration in companies requires corporate sponsorship. My response that anything with such sponsorship necessarily attracts sycophants, and that consequent activity was not proof of value, was not well received.
  2. The argument of relevance which is a variation of Hubert’s Error in which blogs are seen as publication tools for ego maniacs (I don’t think this is an unfair summary by the way). Hubert was again the main protagonist and if anything firmed up his position with the statement: Very clearly, I believe that the use of blogs and wiki’s are dead-end roads for communities. Not in any way useful. I frankly don’t understand this obsession that everything has to come down to these content-based tools that have little to do with full fledge collaboration, and in fact may be anathema to it. This thing about wiki’s and blogs has become an obsession, an ideological bent that has nothing to do with the reality of collaborative work in organizations. It’s nothing but a passing fashion that may have already peaked. Again I think this is flawed and based on a misunderstanding (probably through lack of experience, or possibly the wrong experience) of social computing. I have already answered Hubert with above reference blog so will not repeat the material here (it is worth reading for the various comments, trackbacks and Hubert’s response).
  3. The argument of validity of content which came from an unexpected source namely Bill Hall. Now I have know Bill for years, agree with much of what he says, disagree with his use of Popper and aspects of his approach to complexity. I have recently discovered we do not share the same sense of humour (I caused offense and apologise) but above all I have a lot of respect for his intellectual ability and integrity. So when he launches at attack I take it more seriously. I will therefore spend the rest of this blog quoting his opinion in full and attempting to deal with the points he raises.

So let us start with Bill’s posting:

I agree that many people may not have enough to say to sustain a blog.
Others simply want to say too much and consequently use the technology to rampantly produce dirt and pollution. In neither case am I interested to see what these people say.
Blogging technology is marvelously capable and versatile - and I argue much too facile. As the Australia article illustrates, even fluff brains with nothing to say can blog. I have avoided the blog space because I think the facility devalues the content.
A few people have the internal discipline to establish and follow a clear focus to provide only high quality content, but one has to swim through such a large volume of dirt and pollution in the medium to find the gems, and even then one may wonder just how authoritative (beyond simple personal opinion) the content is. More people, who occasionally provide quality content, intersperse their good and useful stuff with random junk because it is so easy to stuff content in, and because they feel obliged to update their sites every so often.
If I am going to bet my business or life on content, I want to know that it is based on more than the blogger's passing personal opinion.
Consequently, as a reader, I largely ignore the medium - even blogs by people I know and respect in person or through this forum. Even in some of these presumably high quality blogs there is a lot of chaff and poor sourcing of ideas.
Personally, because I have a lot I want to say and little time for writing, I don't want to publish junk. Consequently, I have chosen to focus my publishing efforts on the somewhat more disciplined environment of list forums and peer reviewed journals and conferences. I'm happy to expose my pre-submission drafts to the web - but only after I have gone through the discipline of writing to be formally reviewed.
Peer reviewed journals are a difficult medium to crack, but the difficulties work marvelously to force focus, clarity and reliability of content.

Regards,

William P. (Bill) Hall, PhD
Documentation & KM Systems Analyst
Group Head Office/Engineering
Tenix Pty Ltd
Nelson House Annex, Nelson Place
Williamstown, Vic. 3016 Australia
Phone: +61 3 9244 4820 (M-W)
Email: bill.hall@tenix.com
URL: http://www.tenix.com

Evolutionary Biology of Species and Organizations
http://www.orgs-evolution-knowledge.net/

Senior Fellow
Australian Centre for Science, Innovation and Society
History and Philosophy of Science
University of Melbourne
Uni Office: ICT 3.67, 111 Barry St., Carlton
Phone: +61 3 8344 1488 (Thurs-Fri)
Email: bhall-u@dis.unimelb.edu.au
URL: http://www.acsis.unimelb.edu.au/

Visiting Faculty Associate
University of Technology Sydney

To be honest after reading this I was tempted to call it the argument from ignorance, or the elitist position but while I think I could justify such a position it may be a little extreme. However I think Bill makes a series of propositions that are either false or take an elitist standpoint that cannot be supported. He also argues from ignorance as he has not participated in any meaningful way in the blogosphere. There is nothing necessarily wrong with elitism by the way, in the right context it can be a badge of honour, but I will go through Bill’s arguments in a minute. First I want to look at this question of experience.

It is noticeable that all those who criticised social computing were not participants in the space. Their experience was vicarious at best. Now arguing that because someone does not have experience, they are not entitled to an opinion is not valid. I do not have to take drugs in order to have an opinion on the validity of recreational drug use. However I do pay more attention to someone who has that experience or works with people in the field. Now in the case of blogs there is no physical or moral harm likely and I think people who are involved in knowledge management have some obligation to participate for a period if they plan to make such absolute judgments. If you do participate then it must not be new wine in old wineskins. One participant argued that she had tried to use a blog to convey government policy, top down, requiring civil servants to contribute. That is a travesty of what social computing is about. Now, I speak of that of which I know, I was critical/neutral six months ago but active participation in the blogosphere and several wikipedia articles have moved me not only to supporter, but to a very different understanding of how the sphere operates. It is like riding a bike, you have to get on it .….

Now to Bill’s arguments. I want to deal with these proposition by proposition, and you have the original to check I am being fair. In large part I intend to show that Bill’s preferred mediums, journals and list serves are as, if not more subject to the faults he listed. Bill also references a Gartner report which indicated some down turn in take up of blogs, but which was entirely illustrated by the “what I did on my summer holiday” type..

”fluff brains write blogs
Yes of course they do. They also write books and whole magazines are devoted to their interests. They also write letters, but I do not intend to stop using the post in consequence. In my experience if you enter the blogosphere by linking to blogs that interesting you and taking recommendations from people who you know, then you find very little fluff. In practice it is a lot easier to avoid fluff as you have more validation through your blog network. With other material you are more dependent on limited review processes and brand.

Rampant production of dirt and pollution
This reminds me a bit of Mary Whitehouse and Lord Longford. Yes there is a lot of rubbish out there, but its not a push model its a pull one. You link and connect as you build trust. You choose what is fed to you in your RSS feed, it is not pumped into your living room so you have to view it.

Few people provide high quality content
This is real nonsense. If I look at my Cognitive Sciences feeds alone then I get huge value, with consistent high quality content. Because of blogs such as Cognitive Daily I can have access to a vast body of material that would otherwise escape me. I could give other examples in several fields. My point is simple, there are a whole group of bloggers who synthesis refereed material and make it available through their blogs. This exceeds the capacity of any digest or review process.

Interspersing good stuff with random junk
I actually enjoy this. It gives you more knowledge of the person. Using the blogosphere is rather like part of a really interesting common room. You get to know the people as well as their content. I insert such information from time to time, in between more serious reflections and most people give good feedback, although I did offend the odd English Rugby supporter recently. Knowing something about the people is useful, it adds humanity to the content. If Universities had only libraries and no social spaces they would be impoverished as a result; the same is true of the blogosphere.

List forums are a more disciplined environment than blogs
Well Bill and I have several list forums in common, and I also have experience of using blogs. I can honestly say that I found this statement incredible. After six months in blogs I am thinking of giving up on list serves. There is a terrible amount of fluff and nonsense and, unlike my RSS feed, I cannot turn it off. I have yet to see any discipline or quality control.

Peer reviewed journals v blogs
I am happy to accept that more goes into the review process, but I am not sure that this justified Bill’s case. At one level I can simply say why is this an either/or? I also participate in both. But there is another issue here; the editors and reviewers of even the most serious academic journals also have opinions, and frequently make decisions on ideological lines. I know a fair number of serious thinkers, with dissenting opinions who find it difficult to get published, not because of the quality of their work, but because of its originality. There is a Bellarmini to match each Galileo. The medium is a good one but it is not immune from criticism. In a journal you are reviewed by under ten people selected by the editor, in the blogosphere (or wikipedia) you are reviewed by far more, and in the main only by people who are interested in your field. There is a lot of unjustified elitism in this field and I think Bill teeters on the edge of that sin in his posting.

Conferences v blogs
I assume that Bill is referencing academic ones. I go to a fair amount of these and I find them useful, not for content (5 people presenting 7K papers in an hour slot hardly constitutes learning) but for the contacts and the ability to do some screening on which papers to read. Its also interesting that a lot of academics do not even turn up to present their paper. Once it is accepted they have a tick in the box and instead spend the day looking round Florence or on the beach in Penang (real cases here). Nothing special here, and while I will give equal status to journals, here the blogosphere is superior.

Swimming through dirt and pollution
I would buy that argument for a google search these days, it is increasingly difficult to find what you want. However the accusation could only be made against the blogosphere from someone who has no experience, or who has entered the space without any guidance. If you decide to dive into a sewer then you will encounter filth. On the other hand if you go with those who swim on a regular basis they will take you to the pristine beaches and flagged (safe) areas of the more popular ones.

The only reason to encounter filth is stupidity or naiveté. I will give Bill the benefit of the doubt with the assumption that for him it is the latter. I accordingly extend him the invitation, offered by many a swimmer to the reluctant debutant: come on in, the water is lovely.

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Comments (7)

Dave,

Another good post and I just wanted to echo two of the points you made.

1) I started to use blogs etc. a few months ago because I felt that as somebody who claims to know something about KM then I needed to be involved.

2) And having got involved I am a strong advocate. Most of the reference material that I read these days is from blogs, like CE, and the linkages in the blogoshpere have taken me to places that I would not have found otherwise.

Matthew

Jon Husband:

It is indeed about the pull-based distribution and consumption of information, and the social ecosystem of thought, expression and exchange of information that one can use (by choosing sources and ways to engage in exchange) to build and scaffold knowledge.

For me it is also about practicing "reading" the zeitgeist in various circles, and learning how to function in an ongoing flow of information.

There is as much I don't trust coming from elitist sources as from the dirt and pollution of the blog world ... and in both cases I have my hopefully carefully chosen filters enhanced by the filters of people I know and trust to be thoughtful.

As you said, you have to do it for a while to understand more deeply that such capabilities and dynamics can be useful and valuable ... and that practice helps one to understand better how peer-to-peer moderation and mediation can be as valuable as top-down driven information. Expertise and useful information / knowledge does not come only from established and sanctioned institutional forms and processes.

One need only look at the use of authoritatve information and the suppression of alternative information by the governments of the UK and the USA these last few years to see that the established and accepted practices are not wholly effective .. and in that regard, thank goodness for some of the more impactful political blogs and bloggers.

I suspect that people like Benoit Mandelbrot and Mitchell Feigenbaum would have been bloggers ... it cetainly took them a while to be accepted by standard means in their fields.

andrew:

Dave comments -- (5 people presenting 7K papers in an hour slot hardly constitutes learning)

Would changing the numbers to (10 people presenting 9K papers) increase the learning's constitution?
I suspect not, so what is 'learning' in the context what this dialogue is proposing and involves lists serves, blogs and peer review forum?

Old Confucius maintained that he didn't know a lot, he just knew one thing. That 'one thing' must have had an intense value to him and to others. I wonder what it was?

Thinkingly

Andrew

Tom Quiggin:

Blogs and Content

With respect to the comments by William P. (Bill) Hall, I wonder if Leonardo Da Vinci would have kept a blogsite? My guess is that it would have been full of off-the-wall thoughts, ramblings, some scribbling, and some other silly stuff. On the other hand, he is responsible for multiple inventions from the gantry crane to the ball bearing race/cone system we use today. And the odd painting as well. Yes, you would have to wade through the random junk to get to the good stuff, but that is part of the joy of discovery!

Dave Snowden:

A postscript to the above. The origin of the exchange on ActKM was the use of the blogs are pollution statement by one A Dyer. I and others responded and the discussion degenerated as they often do on list serves (rarely on blogs). I posted a permalink to the above yesterday and A Dyer replied. His comments reveal his lack of experience, but they were interested and stimulated me to elaborate some of the points. So I replicate the material here.

You should be aware that there is a degree of antagonism in the exchange. Earlier I had tried to close the conversation by gentle hints twice as no one else was joining in and it was going no where. However A Dyer did not take the hint and my final effort to close it was rejected by the moderator, I admit a bit a comment on spelling irritated me, but I was responding in kind and I thought in proportion. The exact reply was

Alan, one cannot have a discussion with someone if their response is perverse or they shift the ground when they cannot defend a position. If you do not understand the relevance of the wiki reference I sent you to the subject then there is little hope for meaningful discussion. As a partial dyslectic I have a tendency to spell proper names incorrectly. However if you type in the spelling I provided to Google, then the true spelling is given you as an option. If you failed to carry this through then you are plain lazy. I fully realise you have no intention of blogging and I think you are right to assume that you would not be capable of sustaining one. Let me be very direct, the quality of your response does not justify any further investment of my time.
Either way that gives you a sense of who bad it had become. The latest exchange is set out below (My response in italics)

EXCHANGE ON ACT KM
Dave, I had the courtesy to read your linked article. I am pleased to see that you *can* put a cogent article together. May I suggest that, in your enthusiasm to reach your intended conclusion, you try and avoid logical errors yourself.

Your courtesy would have been enhanced if you had avoided the attempt to be patronizing (but I realise that would be asking a lot). On the question of logic, well we will see; I did get reasonably good grades (and one prize) in both formal logic and rhetoric at college, but of course the skill may have atrophied over the years due to excessive encounter with filth, fluff and pollution .......

You suggest that Bill argued "Argumentum ad Ignorantiam" (please excuse my Latin); whereas what your were trying to suggest was that Bill has no experience from which to mount an argument (probably a form of appealing to a celebrity status - apologies Bill - can't quite remember the name of this type of argument).

I accept your analogy of the level of credence of arguing about drugs; but I think you have actually proved the opposite point of what you are trying to make. Bill may not desire to take drugs (err, I mean use a blog) himself, but I would wager that he has worked with a lot of people who have, and with the consequences of that. This is equivalent to you respecting the experience of the social worker who works with drug addicts. (This is not necessarily an infallible test of validity either)

I think my point was well made (and it is something you consistently missed in earlier exchanges). It is not legitimate to argue that someone cannot have an opinion because they have no experience, however it is legitimate to argue that gaining experience might give them a better perspective or change their opinion. Any parent will tell you that you see the world differently after your first child. My own experience (and that of many others) in respect of blogs is (to use my own metaphor) like riding a bike, you have to get on it. I don't know of anyone who has entered the space and engaged who would put forward your (or Bill's) views. I am sure there are some and I would be interested in hearing their views and experience.

You have taken his comment about "fluff brains" out of context in order to make a point. You have tried to take this sentence to imply that Bill meant that blogs are full of fluff, rather than the point that I interpreted Bill as making, that no "authority" or "experience" is required to write a blog; and that often shows. You yourself acknowledge that there is a lot of fluff out there through your own wording ("In my experience if you enter the blogosphere by linking to blogs that interesting you and taking recommendations from people who you know, then you find very little fluff. In practice it is a lot easier to avoid fluff as you have more validation through your blog network."). Even you have to work hard and managing your time/linking to avoid the dross!

I was very careful to print the whole of Bill's comments so that people could form their own opinion. Yes there is a lot of fluff, nonsense and ignorance in the blogosphere (as there is in list serves and journals). My point was that it was far easier to avoid in the blogosphere as you choose what goes into your RSS feed, and what links you make.

Your statement that I have to "work hard" in managing my "time/linking" illustrates your woeful ignorance of the mechanisms and processes of the blogosphere. So let me make this simple; imagine that you are entering the blogosphere for the first time. You probably know some people who blog, and whose opinion you respect. You place their feeds in your RSS feed (if you need suggests here then I would start with Blogbridge, but try out a few). You will see from those blogs links that they make to others and two clicks of a mouse button will take you there, and place the new discovery in your RSS feed. Then you set you blog up in Technorati and also create key word links (your own name, subjects of interest) and check the "watch list" regularly. That way you find out who is referencing your own material (if you blog), again more links and connections. You can also ask people to share their linkages. None of that requires you to blog. If you then participate you will find the linkages increase.

Now if you encounter dross in the process it is unusual. It is significantly less than the dross you will encounter in a list serve, and to a large degree professional journals. The authority point is interesting. To be honest if people I know and trust (having met with them over time virtually or physically) recommend material I find it far more useful (and reliable) than the authority of a journal, and significantly more important than other mediums

You further validate the point through the "pull" line. Just because you decide not to link to it, doesn't mean that it doesn't exist. Or to make that a bit clearer (too many negatives for my liking), the dross still exists (and can be proven to exist) even though you have made a concious (and wise) decision not to link to or read it.

Of course it exists, like romantic and pornographic magazines exist in the newsagent. That does not mean I do not buy newspapers or magazines.

"The only reason to encounter filth is stupidity or naiveté." This is either "begging the question" or a "loaded question" - I can actually think of some other reasons to encounter filth. I am sure you can too, but to admit it would negate your line of argument!

It is an accurate statement, look at the comments above.

I enjoyed reading those items that explained how you felt (instead of avoiding the issue) - some of them have expanded my knowledge base, and certainly my understanding of your point of view. As an example, within universities, social spaces are just as important as libraries, each for very separate reasons. I knew some BA students who were vastly more familiar with the former, and some BEng who knew only of the latter (and vice versa)!

Pleased to see that you found a blog useful. When Bill entered the debate it merited a considered response

A comment on "If you need a license to drive a car, I would find very reasonable for employees to need a license to blog or to open a collaborative space on behalf of their company. " Your argument ignores the social responsibility aspect. A licence need not mean "corporate sponsorship" (at least not in the way that I recognise the words) but that the holder can be corporately responsible; just as a driver needs to be responsible on the road. Of course, this implies some sort of management ... and we wouldn't want to talk about that on a KM list now, would we?

Exactly the opposite, it says it is an inappropriate metaphor. If I drive a car the consequences of my not being licensed are high, people cannot avoid any reckless acts on my part. On the other hand if I blog and no one finds it interesting then live will be very lonely and no one will be harmed.

The essence of knowledge flow is that it is largely voluntary in nature. Social computing tools (I have not even started on Wikis) reflect that naturalism. As to management, well you might want to look at the origins of the word in English. That definition forms the conclusion to the article referenced here

A final point, most of the comments about the value and strength of blogs have orbited around business/professional logs (I would consider your Cognitive Edge Blog has having a business purpose - perhaps I am wrong here? "Headquartered in Singapore, Cognitive Edge Pte Ltd was created in 2006 to take on the work originally initiated in IBM as the Cynefin Centre for Organisational Complexity."). These kinds of blogs were outside the scope of the original discussion; although I won't deny that I have enjoyed watching the debate along the journey.

A lot of small companies (including ours) and independent consultants use blogs as a marketing tool. I know a lot of people who use list serves and other medium the same way. If you have a hunt around though you will find that people who use them to promote products or services get little traffic. The blogosphere is a harsh teacher, if you want people to come to your blog then you have to say meaningful things and make meaningful connections. If they then come to your blog and find it interesting, then yes work may flow as a result although it is difficult to trace. It is no different from publishing articles or speaking at conferences in that respect, but it is more demanding on your willingness to share ideas and thinking.

If you check some of the linkages from other blogs, and the material I think you will find that little of the content relates to business, mostly to knowledge sharing. Of course Cognitive Edge itself makes all of its methods available free under a commons license, and that belief in a philosophy of abundance and the creation of value for a network is at the heart of what we are about.

If you look at most of the blogs that are created my members of this forum you will find they are similar. Yes, they are good marketing, but the willingness to share ideas counts. Look at Anecdote, or Dave Pollard, or Nancy White (I could go on, there are lots). Neither your, not Bill's comments excluded any particular type of blog by the way. The blogs I connect to are business/professional/academic. If you want to exclude those from your comments, and argue that you were only talking about travelogues and private diaries all well and good. However if you had done that at the start we could all have saved a lot of time and your comments could have been considered correct but irrelevant. Bill however does not make such a restriction.

I am amazed at your patience, Dave, I must say. I can't imagine what benefit there is to anyone -- not to you, not to A, and surely not to the readers of your listserve -- in engaging with A.

The value of blogs is subject to an existence proof; there is no counter-argument.

Dave Snowden [TypeKey Profile Page]:

Thanks Tom, I must admit that I am reaching the end of my tolerance for stupidity informed by ignorance. However, I come from a long line of missionaries ....

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