One of the questions at KM World was the now familiar one question: Is KM dead? My view for about two years now is that it is on its last leg as a strategic movement (otherwise known as a fad) in management. We also have that infallible predictor that a fad cycle is coming to an end: government adopts it as industrial best practice.
Now don’t get me wrong, the objectives of KM theory and practice persist and will continue to be of great importance. They are clear, simple and important and can be summarised as follows:
- To support effective decision making
- To create the conditions for innovation
I know the above comments will offend a lot of people with “KM” in their job title, but I think we have to accept that KM as a subject is now inextricably bound up with IT. If you look at the US and UK conferences they have all been combined with technology events (content management, internets etc) in order to attract in the sponsors. Most of the academic literature I review deals with the technology aspects of KM. . Yes the name will persist, yes interesting work will continue under that name but it is not longer strategic in the marketplace as a whole. The fad cycle moves on and that may be no bad thing as it creates novelty. It also gives those of us who always disliked the SECI model, and argued for the ambiguity and brilliance of human knowledge and interaction over attempts to make tacit knowledge explicit, to move that human based thinking back onto the strategic agenda.
That said, its worth reflecting on KM not yet as in a wake, but more in affectionate preparation for that event; remember that in the celtic tradition a wake is a celebration, a moving on. So I offer these thoughts, in that sprit.
What is special about KM?
There is no question that there is something special about KM practitioners. They are passionate people, they care about informing people. Some are techno-fetishists in their love of technology, some focus on human interactions; but they all want people to share. KM has also been remarkable persistent. So why? What is so special?
- Well for a start KM did not have a single origin. If you look at BRP, LO, Blue Ocean etc etc then they all originate in a single author, a single book and linked consultancy practice. KM in contrast has multiple origins. Bob Buckman pioneering the use of collaborative computing; APQC organising the first major KM event; Larry Prusak and Tom Davenport moving into the space from Information Management (and with to my mind one of the best books in Working Knowledge); Liz Gordon Petrash with IP work at Dow, Tom Stewart and Leif Edvinsson with Intellectual Capital Management; Elizabeth Lank, the unsung pioneer of the Knowledge Cafe. I could go on, but you get a sense of this. Major figures moving into a space from different perspectives. All of that and the model that launched a thousand failed knowledge management initiatives, but was the real kick off point in 1995. That very diversity created a great deal of resilience. If you think about it, the individual aspects that I list largely ran their course. However as a whole they created something that has been largely self-organising and self sustaining for over a decade.
- Then of course KM is people focused. Most of the previous movements were very mechanical. BPR (and now six stigma) were the exemplar of the mechanical approach. However all the other movements were top down and directional. A significant amount of KM activity was bottom up. Most of the early experiments in community were people just taking up and using the tools to make things happen. As the tools have got easier to use that bottom up approach has persisted and developed into social computing. KM also, gradually made people realise that Librarians know stuff about knowledge. A neglected profession started to gain some respect as KM grew and contributed hugely to its development and intellectual rigor. Also the diversity of the subject brought a lot more people into play. Most of the other movements attract followers, KM attracted original and often controversial thinkers.
- Finally KM was important in releasing technology from the corporate strait jacket. Most people forget that when KM started computing was still fairly new. The internet was in its early stages, email was not yet universal and the sheet volume of information that is now available was hardly envisaged by other than an enlightened few. The first collaboration software in Lotus Notes was a part of the creation of KM as a discipline and many of the early applications were written in it. It was also user friendly enough that people could start to build their own workflow and collaboration systems. Web sites, HTML etc etc all blossomed around this time and they co-evolved with the emerging ideas of KM to create the distributed, collaborative and information rich environment in which we now live. The last decade had seen technology move from centralised and privileged control to distributed free access and use. KM was and is a part of that.
Well not a lot, death is a part of the natural cycle of life and KM has (to use a British expression) had a good innings. However somethings were and are wrong. Here is my provisional and partial list:
- The SECI model was a great way of explaining a particular aspect of Japanese industry, but a very bad general model of KM. It focused on the container not the thing contained (tacit in people, explicit written down), it led people to believe that you could make tacit knowledge explicit, and then make it tacit again simply by reading material. Early attempts at KM focused on removing dependency on people, “extracting” their knowledge into databases and organising it into neat and tidy taxonomies
- We got a little bit too obsessed with the technology. People read about Bob Buckman’s use of the technology and forgot all the work he did on getting people engaged across the company. Technology was an aspect of Buckman Labs, not the cause. The big consultancies entered the field and built KM systems for people who spent their entire life writing reports, and then tried to move those systems sideways into very different organisations. We then got into semantic technologies and a second wave of belief that AI could interpret and create knowledge. Those of us who made that mistake with Prologue back in the 80’s saw our mistakes repeated in the failed attempt to replace the pattern basis of human intelligence with rule based systems, or false assumptions about the nature of deep structures in language. KM became the domain of the technology companies - they funded its events after all.
- Then the death knell. People tried to create standards and certify competence in a the subject. Most of the people who did this (and are doing it) have little pedigree in the subject, they are professional trainers. What they did with Project Management they would do with KM. At one stage we had ISO9001 battles. We still get attempts to control or dominate the space and regrettably some good people are getting caught up in the hope that a professional body could perpetuate the life of KM. Its not going to happen. The subject is too diverse. The BSI standards report was good, because it said that there was no right answer, and recognised different approaches. The Australian standard was good because of the way it was socially constructed, although a downside was its LCD nature. But neither were able to establish themselves in a rapidly developing space. When people ask me where they should get a qualification in KM, I said don’t, do some philosophy, anthropology, conitive science at under graduate level and you will know about KM that you will be taught in any University. If course if you want to go to one of the commercial “certifiers”. I know they say they are not for profit, but that is generally because the dominating personality has a training contract to the not for profit, from a for profit private company.
So, where are we going? Well I think the future is bright. With the benefit of hindsight we will be able to say that KM was the discipline that first challenged the mechanical metaphor of BPR and the top down driven values of the LO movement. It made possible the wider integration of science with management and with learning from the humanities Sense-making and social computing are its natural inheritors and both are stronger for the last ten years journey. Hopefully the name will stay around for some years yet, but the strategic focus is now elsewhere.
Comments (22)
dave: i presume you meant six sigma instead of six stigma!
** It as deliberate. I first heard the slip from Gary Klein and have shamelessly copied it ever since. It sort of works for me. Dave
Posted by srini | November 22, 2006 6:30 AM
Posted on November 22, 2006 06:30
Fantastic summary of the state of the notion Dave - have blogged this post at www.greenchameleon.com. Thanks!
Posted by Patrick Lambe
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November 22, 2006 8:51 AM
Posted on November 22, 2006 08:51
Well said. I like the argument about making tacit explicit. I will make sure I post this to my blog.
Posted by Lumpy
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November 22, 2006 12:13 PM
Posted on November 22, 2006 12:13
Like the SECI paradigm, the question "Is KM dead?" could be said to address the container, rather than the thing contained - the wagon, but not the band. Could we say that KM qua "thing contained" is the stream of proven methods, tools and practices, all with a bearing on those two objectives pointed out in Dave's second paragraph? To me, those entities seem more alive than ever, not solely the objectives.
The alleged "death of KM" remains an interesting proposition, albeit mainly in a meta-perspective: has the acronym exhausted its power to create attention, urgency and funding for initiatives?
I don't think this contradicts your thoughts above, Dave. Perhaps you implicitly say a similar thing. But I do think the general discussion of "the death of KM" somtimes comes unproductively close to making the Rylean category mistake.
Posted by Gunnar J. Coll | November 22, 2006 12:27 PM
Posted on November 22, 2006 12:27
Congratulations Dave. You've managed to write an excellent review of the state of affairs WITHOUT offending anyone in particular. That's great.
Posted by Harold van Garderen | November 22, 2006 2:46 PM
Posted on November 22, 2006 14:46
Congratulations Dave. You've managed to write an excellent review of the state of affairs WITHOUT offending anyone in particular. That's great.
Posted by Harold van Garderen | November 22, 2006 3:06 PM
Posted on November 22, 2006 15:06
Dave,
Love the posting. An overfascincation with technology has weakened many areas of knowledge. Goverment intelligence agencies are at the top of my list of institutions that have way more data/information than they used to have and a lot less knowledge. Here are a few thoughts contained in the conclusions from the book on national security intelligence that I will take to the publisher tomorrow. You may recognize some of your handiwork here.
------
16.15 Digital and Analogue
Ultimately, computers are binary decision makers. It is a zero or it is a one. That is all a computer can do at the most basic task level. All tasks for computers must be broken down into the simplest of steps or it cannot function. Therefore, digitalization is by its nature a reductionist practice. But the complexities of the emergent order problems of the future are not capable of being broken down into smaller parts for analysis. When this is done, the process of reductionism loses the essence of the problem at end.
We are frequently trapped into the idea that computers can somehow solve difficult problems. While this is true for tasks such as accounting or for processes such as categorization, it is not true when attempting to deal with complex ideas such as social resilience or the threats to the economy from a SARS type incident.
We need to quit worshiping at the temple of digitalization. It reduces us and makes us smaller – just like the way binary models make decisions. The power of understanding complexity, uncertainty and abstraction will be a leadership tool and survival mechanism in the future - or it may be a tool of domination. To lose the power to think and be reduced to a binary model is destructive.
Ultimately, the intelligence officers of the future will have to be intelligent.
Posted by tom | November 23, 2006 1:26 AM
Posted on November 23, 2006 01:26
Hi Dave ! What a fantastic weblog post, indeed ! I have thoroughly enjoyed it and have commented on it in my own weblog as well. If anyone ever would want to know a little bit of the history of KM on how it got started, where it went and where it is going now, this is certainly the weblog post to recommend. Thanks for putting it together and for sharing it with us, and, like I said, for re-igniting that passion once again!
Posted by Luis Suarez | November 23, 2006 2:29 PM
Posted on November 23, 2006 14:29
Thank you Dave, beautifully crafted posting, offering clarity and recognition for the 'human side' of knowledge aquisition and development.
For learning practitioners like myself a chance to be recognised as 'players in the game'.
I am sharing your posting with all my new HRM students on a Post Grad masters programme in order for them to understand and debate:
Where did KM come from?
Where is it now?
What role do HRM & HRD professionals play in the emerging areas of sense-making and social software development?
If we are lucky we will develop a new cadre of HR professionals who are able to work alongside CIOs, Librarians and the organisation in a more holistic and effective way making sense of what an organisation knows and how to use it.
Posted by Józefa
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November 25, 2006 8:40 AM
Posted on November 25, 2006 08:40
Is KM dead? Have we found better ways to support effective decision making? Maybe there are better ways to create the conditions for innovation, but to me the potential for using KM to create better understanding of complex social problems, as well as better support for innovative solutions, is just in its beginning.
I'm not a PhD in KM or some big corporate IT person. I lead a small non profit (http://www.tutormentorconnection.org) that sees value of using knowledge libraries and IT tools to help create a better understanding of poverty, and a better distribution of solutions in all of the places where poverty is the root cause of many local and global tragedits.
I hope KM is not dead yet. I'm still looking for volunteers with these skills to help me make life better for thousands of disadvantaged. kids.
Posted by Dan Bassill | November 25, 2006 11:48 PM
Posted on November 25, 2006 23:48
Thanks for posting Dan. I spent a bit of time on your web site which looks to be in its early stages. I found some useful stuff, got frustrated at some of the web links that didn't work but could see the potential. Ie. it seems to me that what you have there is the potential for a place for people to share information and to connect to resources and to each other. I think that sort of thing will continue, and it may or may not be called Knowledge Management. I don't think that anything I said argued against the value of such site and I would reference you to my last paragraph.
That said, I am worried that a lot of government and not-for-profit organisations (with or without PhDs) are making similar mistakes to those made in large corporations over the last decade. They are focusing on documents, and top down communication, not making enough use of social computing (blogs, wikkis etc) and taking a structured push model to information processing.
Hopefully as your community grows their contributions will became the main source of content and its use will spread. You have my best wishes in that endeavor. Knowledge Libraries and the use of IT tools can I think contribute to finding solutions to issues such as poverty. Along with self-organising capability development, such as the Grameen Bank I think they are of vital importance. Technology as a supportive tool, augmenting human decision making is a good thing. As an attempt to structure, codify and control information flow then it has failed, and will fail in any organisation no matter what its nature.
Posted by Dave Snowden
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November 26, 2006 8:03 AM
Posted on November 26, 2006 08:03
Maybe the fad and novelty of KM has run its course (I can’t say for sure since I don’t follow the field too closely --I just never understood what KM was supposed to be). After reading your article, I am now thinking that KM should be made to be less of an academic discipline, or a top-down BPR management program, and rather be made into set of skills anyone could (and should) learn. Call it the “Liberalization of Knowledge Management?” I wonder what would happen in an organization if more people cared, passionately, to operate with those objectives of KM you mentioned, “To support effective decision making” and “To create the conditions for innovation”. In that sense, no one would be a “Knowledge Management Practitioner” or a KM Specialist, even a CKO, certified or not; instead, every person should practice knowledge management in their work (whatever their field). I see myself trying to do just those things, supporting effective decision making and encouraging others to be innovative, but I don’t call it knowledge management (but, now, I think I could).
I especially like your statement that “(w)hen people ask me where they should get a qualification in KM, I said don’t, do some philosophy, anthropology, cognitive science at under graduate level…” I can't agree more, especially the study of anthropology. I learned more about how to deal with bureaucracies and cultures at my work from reading about the potlatches of Pacific Northwest Indians than I ever have from reading the Harvard Business Review!
Posted by Duane McCollum
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November 29, 2006 3:46 AM
Posted on November 29, 2006 03:46
I must admit to feeling a pang of disappointment with this post. To me it is almost an admission that all of the things we've said about KM has been a sham, that even as a construct it can be made explicit and therefore 'die' in the traditional sense that fads eventually fade away.
But wasn't Dave one of those who said that knowledge only becomes knowledge when it is needed? How then can KM, even in a rhetorical sense, possibly die away? Knowledge will always be needed, just as understanding how that knowledge evolves, emerges and is shared will always be a source of endless fascination to those who seek enlightment about the world and its wonders.
KM appeared several years ago with the message that it had always been with us but just not acknowledged as an essential platform upon which all progress has evolved. And as long as there is free thought and continuous questionning it will always be a critical part of human growth. So, just because the 'fad' elements of KM appear to be weakening doesn't mean that as a philosophy it will ever leave us.
Posted by Phil Rutherford | December 5, 2006 8:41 PM
Posted on December 5, 2006 20:41
Well if the things "we" said about knowledge management included that we could make tacit knowledge explicit, then yes it was a scam. Knowledge does not go away if knowledge management suffers a fad-death. I tried (my point about the wake) to argue that we had an opportunity for rebirth sans-SECI if we focus on the prime purpose of "managing knowledge" namely decision making and inovation.
Posted by Dave Snowden
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December 5, 2006 8:56 PM
Posted on December 5, 2006 20:56
Hi --
Here is more proof-positive of your view.
http://kmblogs.com/public/item/151583
Cheers,
-j
Posted by John Maloney | December 7, 2006 9:59 PM
Posted on December 7, 2006 21:59
Dave, you write as a response to a comment:
"I tried (my point about the wake) to argue that we had an opportunity for rebirth sans-SECI if we focus on the prime purpose of "managing knowledge" namely decision making and inovation."
I prefer this, a rebirth! Rather than a total death.
We should not focus on the technology, absolutely, I've been saying this for some time as well. I'm in IT but I always talk of KM as being outside of it.
Clearly it is first a cultural and social issue to make people share knowledge to generate innovation.
Technology will not get rid of the fact that there is nothing as effective as face-to-face communication to share expert knowledge.
Peter
http://leveragingknowledge.blogspot.com
Posted by Peter-Anthony Glick | December 10, 2006 6:36 PM
Posted on December 10, 2006 18:36
Thanks Peter - your point on face to face is interesting! I am plannign to blog about that tomorrow as part of the natural numbers question. TO be honest my views have changed a bit since I started to blog.
Posted by Dave Snowden
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December 10, 2006 9:59 PM
Posted on December 10, 2006 21:59
Hello, i love www.cognitive-edge.com! Let me in, please :)
Posted by Lusidvicel | December 18, 2006 5:04 PM
Posted on December 18, 2006 17:04
Dave,
You listed two purposes of KM (To support effective decision making; To create the conditions for innovation) but left out two that I think are even more important:
1. To accelerate the spread of useful innovations
2. To allow people to solve problems more quickly by using KM tools to find answers or experts
Decision-making and problem solving are similar, so let me focus on spreading innovations. In KM efforts I've seen, a leading indicator of success is some sort of "pushed" newsletter, e-mail to a distribution list, or blog that informs an interested audience of important news and ideas. In my opinion, "citizen journalism" will be one of the lasting legacies of KM, whether KM itself lives or dies.
Posted by Bruce Karney | February 2, 2007 12:48 PM
Posted on February 2, 2007 12:48
Thanks for the comment Bruce. Accelerating the spread of innovation is obviously a good thing, but I would subsume it in creating the conditions. If you don't have an adoption policy (which may include distribution) then you are not creating the conditions in the first place. In respect of using KM tools, well I think that is a means to an end, not an end in itself. KM tools may be the right answer, but a fair number of them prevent effective knowledge flow. The danger is if you start to add in means, you end up with a long list and you prejudge the solution.
I agree that blogs, newsletters etc can be (but are not necessarily always) useful in KM. However again they are a means to and end.
Posted by Dave Snowden
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February 2, 2007 2:16 PM
Posted on February 2, 2007 14:16
Dave,
I think KM lives, and will live on. Whatever you call it next it still has a fascination with people and continues to be so.
If it is a fad then I guess it has been a fad with me since 2002. I consider that an attempt to understand it's depth and ability to add value to business issues. It is now a subject of study at Universities and it will continue to grow as knowledge workers continue to discover ways to make sense of complexity.
On Nov 21st, 06 you said, "...but the strategic focus is now elsewhere." If this is true. Where do you see this moving to? Value networks? Wikinomics?
Regards,
Bill
Posted by Bill Linn | April 29, 2007 8:48 AM
Posted on April 29, 2007 08:48
I think the purpose of KM, which for me was always improving decision making and creating the conditions for innovation, continues. However if you look at the discussions on ActKM of recent months and elsewhere you will see the increasing dominance of IT. It was always there, but not it is near absolute.
As to futures. Social computing is a movement in its own right, and despite KM attempts to claim it no one with any name or reputation in the field will accept the KM label for understandable reasons. Sense-making is my focus, bringing natural sciences to bear on the old KM problem space and also developing software which is symbiotic with human intelligence.
Posted by Dave Snowden
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April 29, 2007 3:48 PM
Posted on April 29, 2007 15:48